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Paulo Albuquerque Assistant Professor of Marketing |
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Paulo Albuquerque (last update : June 17th, 2010) Address Simon Graduate School of Business Carol Simon Hall 3-110 R, University of Rochester, Rochester, NY 14627-0100 USA
Tel: (585) 273 – 3253 Fax: (585) 273 – 1140 E-mail: paulo.albuquerque@simon.rochester.edu Webpage: http://www.simon.rochester.edu/fac/albuquerque/
Employment 2006 – Present Assistant Professor of Marketing, Simon Graduate School of Business, University of Rochester, Rochester, NY, USA 1998 – 2001 Teaching Assistant, Portuguese Catholic University, Lisbon, Portugal 1998 – 1999 Trade Marketing Manager, Warner Lambert – Adams Division, Alfragide, Portugal 1997-1998 Product Manager Trainee, Warner Lambert Consumer Healthcare, Alfragide, Portugal 1996-1999 Partner and Consultant, A. Albuquerque, Lda. – Support Office to Small Companies, Lisbon, Portugal
Education 2001 – 2006 Ph.D. Degree in Management (Marketing), UCLA Anderson School of Management, Los Angeles, USA 1993 – 1998 B.A. degree in Management, Portuguese Catholic University, Lisbon, Portugal
Research Research Interests New product introductions, spatial and temporal diffusion of new brands, using multi-market information in marketing research, marketing mix spillover effects across geography, heterogeneity in consumer and firm behavior across geographic markets.
Publications Jun B. Kim, Paulo Albuquerque, and Bart J. Bronnenberg (2011), "Mapping Online Consumer Demand,” forthcoming at Journal of Marketing Research. Jun B. Kim, Paulo Albuquerque, and Bart J. Bronnenberg (2010), "Online Demand under Limited Consumer Search,” forthcoming at Marketing Science. Paulo Albuquerque and Bart J. Bronnenberg (2009), “Estimating Demand Heterogeneity Using Aggregated Data: An Application to the Frozen Pizza Category," Marketing Science, March, 28 (2), 356—372. Bronnenberg, B. J., Dube, J. P., Mela C. F., Albuquerque, P., Erdem, T., Gordon, B., Hanssens, D., Hitsch G., Hong, H., B. Sun (2008), “Measuring Long Run Marketing Effects and their Implications for Long Run Marketing Decisions, ” forthcoming, Marketing Letters. Paulo Albuquerque, Bart J. Bronnenberg and Charles Corbett (2007), “A Spatio-temporal Analysis of Global Diffusion of ISO 9000 and ISO 14000 Certification,” Management Science, 53:3 (March), 451-468. Bronnenberg, Bart. J. and Paulo Albuquerque (2003), “Marketing Strategy in Packaged Goods and Geography,” Advances in Management Strategy, vol. 20, 215-238.
Papers under Review Paulo Albuquerque and Bart J. Bronnenberg, “Measuring the Impact of Negative Demand Shocks on Car Dealer Networks.", under second round at Marketing Science. Paulo Albuquerque, Polykarpos Pavlidis, Udi Chatow, Kay-Yut Chen, Zainab Jamal, Kok-Wei Koh, “Evaluating Promotional Activities in an Online Two-Sided Market of User-Generated Content.” under preparation for second round for the Marketing Science special issue on User-Generated Content.
Work in Progress Paulo Albuquerque, Sanjog Misra, and Yulia Nevskaya, “Modeling Depth and Frequency of Price Discounts in the Presence of Forward Looking Consumers.” Paulo Albuquerque and Bart J. Bronnenberg, “Geographic Variation of Consumer Switching.”
Presentations Conferences “Evaluating Promotional Activities in an Online Two-Sided Market of User-Generated Content” 2010 INFORMS Marketing Science Conference, University of Cologne, June 7, 2010, Invited Session “Geographic Variation of Consumer Switching.” 2009 INFORMS Marketing Science Conference, Stephen M. Ross School of Business, University of Michigan, Ann Arbor, Michigan, June 4-6, 2009 “Online Demand Under Limited Consumer Search” Marketing Dynamics Conference, Waikato University, Hamilton, New Zealand, January 5, 2009 Faculty Seminar, Simon Graduate School of Business, University of Rochester, New York, 2008 “Measuring the Impact of Negative Demand Shocks on Car Dealer Networks” BBCRST Conference, Binghamton University, New York, May 4, 2007 Faculty Seminar, Simon Graduate School of Business, University of Rochester, New York, October 17, 2007 “Estimating Demand Heterogeneity Using Aggregated Data: An Application to the Frozen Pizza Category” Choice Symposium, Wharton School, Pennsylvania, June 13-17, 2007 “A Spatio-temporal Analysis of Global Diffusion of ISO 9000 and ISO 14000 Certification” XXIII Annual Doctoral Symposium, C.T. Bauer College of Business Administration, University of Houston, Houston, April 8-9, 2005. 2005 INFORMS Marketing Science Conference, Goizueta Business School, Emory University, Atlanta, June 16-18, 2005.
Invited Presentations “Online Demand Under Limited Consumer Search” Santa Clara University, Santa Clara, California, February 2009 University of Groningen, Groningen, Netherlands, December 2009 (1st Workshop on Search and Switching Costs) “Measuring the Impact of Negative Demand Shocks on Car Dealer Networks” The University of Chicago Booth School of Business, April 2009 Stanford Graduate School of Business, Palo Alto, California, February 2009 Hewlett-Packard Labs, Palo Alto, California, January 28, 2008 “Estimating Demand Heterogeneity Using Aggregated Data: An Application to the Frozen Pizza Category” Duke University, The Fuqua School of Business, Sep. 2005 University of Rochester, Simon Graduate School of Business, Sep. 2005 The Hong Kong University of Science and Technology, Oct. 2005 Singapore Management University, Oct. 2005 UT Austin, McCombs School of Business, Oct. 2005 Washington University, St. Louis, Oct. 2005 Tuck School of Business at Dartmouth, Nov. 2005
Awards, Fellowships and Grants 2009-2010 Teaching Honor Roll (Top 5 faculty in teaching evaluations), Spring and Winter Quarters 2004-2005 Center for International Business Education and Research (CIBER) Research Grant 2001-2005 Ph.D. Degree Fellowship from Science and Technology Foundation, Ministry of Science, Technology and Graduate Education, Portugal 2001-2004 Graduate Students Summer Fellowship, Graduate Division, UCLA
Professional Activities Conference Organization Organizing chair for the 2010 BBCRST (Binghamton, Buffalo, Cornell, Rochester, Syracuse, Toronto) Conference, hosted by the Simon Graduate School of Business
Teaching (Courses) 2008-2010 Sales Force Management and Distribution Channels MBA Level 2007-2010 Marketing Management MBA Level 1999-2001 Financial Accounting I, II Undergraduate Level 1999 Financial Mathematics Undergraduate Level 1999 Accounting (1 session) Executive MBA Level 1998 Financial Accounting I Undergraduate Level
Advisor to Ph.D. Students Yulia Nevskaya
Committee Member to Ph.D. Students (first placement) Jun Kim (Georgia Institute of Technology)
Reviewing Reviewer for Marketing Science, Journal of Marketing Research, and Management Science.
Faculty Committees 2009-2010 Faculty Curriculum Committee, Simon Graduate School of Business 2007-2009 Administrative Committee, Simon Graduate School of Business
Program Coordination 2001 Project Coordinator for International Exchange Students Programs, European Union Socrates Program. 2000 Project Coordinator of Internships for Undergraduate Students in Portuguese Companies.
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