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My Current Research

Papers under Review

Paulo Albuquerque and Bart J. Bronnenberg, “Measuring the Impact of Negative Demand Shocks on Car Dealer Networks.", under second round at Marketing Science. pdf

Short Summary: We estimate a demand and supply model of car dealerships, produce maps with demand areas, and evaluate the impact of a negative demand shock, such as an economic crisis, on prices and dealer network profits.

 

Paulo Albuquerque, Polykarpos Pavlidis, Udi Chatow, Kay-Yut Chen, Zainab Jamal, Kok-Wei Koh, “Evaluating Promotional Activities in an Online Two-Sided Market of User-Generated Content.” under preparation for second round for the Marketing Science special issue on User-Generated Content.  pdf

 

 

Work in Progress

Paulo Albuquerque, Sanjog Misra, and Yulia Nevskaya, “Modeling Depth and Frequency of Price Discounts in the Presence of Forward Looking Consumers.”

Paulo Albuquerque and Bart J. Bronnenberg, “Geographic Variation of Consumer Switching.”

Paulo Albuquerque

Assistant Professor of Marketing

Demand  areas of Toyota and Honda dealers around San Diego