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Professor Misra’s current research involves a theoretical and
empirical investigation of sales-force and distribution related issues. His broader
interests are in the application of agency and contract theory to
marketing decisions. In addition, he is interested in the econometric
analysis of discrete and qualitative data, from both frequentist and
bayesian perspectives.
He has worked on various projects with Fortune
500 companies such as Xerox Corporation and Lucent Technologies with the
aim of helping them design more efficient sales management and
evaluation systems.
B.A., Economics, Ravenshaw College, India
M.B.A., Marketing, Fore School of
Management, New Delhi, India
M.S., Statistics, State
University of New York at Buffalo
Ph.D., Marketing, State
University of New York at Buffalo |