About
Professor Misra’s current research involves the use of structural econometrics to study consumer and firm decisions. His particular interests involve understanting firm decisions in the retailing industry, salesforce compensation issues and consumer discrete choice.He has worked on various projects with companies such as Bausch & Lomb, Xerox Corporation and Lucent Technologies with the aim of helping them design more efficient sales management and evaluation systems.
B.A., Economics, Ravenshaw College, India
M.B.A., Marketing, Fore School of Management, New Delhi, India
M.S., Statistics, State University of New York at Buffalo
Ph.D., Marketing, State University of New York at Buffalo