William
E. Simon Graduate School of
Business Administration
University
of Rochester
Rochester, New York 14627
(585) 275-2550
85
Southern Parkway
Rochester, New York 14618
(585) 271- 3186
Multiattribute Models of Consumer Behavior
Product Positioning and Pricing
Interface of Marketing and Information Systems
Internet Marketing
Salesforce Management
Productivity Measurement
"Observed and Unobserved Preference Heterogeneity in Brand Choice Models", with Sanjog Misra and Dan Horsky, Marketing Science, Vol. 25, No. 4, July-August 2006, pp. 322-335. (PDF File Available)
"Testing the Statistical Significance of Linear Programming Estimators", with Dan Horsky. Management Science, Vol 52, No. 1, January 2006. (PDF File Available), 128-135.
"Improving Product Placement Decisions through Category Management", with Debbie Desrochers, Journal of Retailing, 2006, 84,4, 357-365.
"An Empirical Analysis of Software Life Spans to Determine the Planning Horizon for New Software", with Sanjog Misra and Bill Richmond, Information Technology and Management, 07 (2006) No.2. (PDF File Available)
"Stating Preference for the Ethereal but Choosing the Concrete: How the Tangibility of Attributes Affects Attribute Weighting in Value Elicitation and Choice", with Steve Posavac and Dan Horsky. Journal of Consumer Psychology, 14 (2004), 132-140. (PDF File Available)
"Impact of Search Engine Ownership on Underlying Market for Goods and Services," with Rajiv Dewan and Marshall Freimer, Proceedings of International Conference on System Sciences, January, 2001. (PDF File Available)
"Multiattribute Utility Models", Elgar Companion to Consumer Research and Economic Psychology, (1999), 392-400. (PDF File Available)
"Positioning", Elgar Companion to Consumer Research and Economic Psychology, (1999), 445-453. (PDF File Available)
"Software Acquisition: The Custom/Package and Insource/Outsource Dimensions", with Bill Richmond and Avi Seidmann, Advances in Computers, 47 (1998), 342-367. (PDF File Available)
"Evaluation of Salesforce Size and Productivity Through Efficient Frontier Benchmarking", with Dan Horsky, Marketing Science, Vol. 15, No. 4 (1996), 301-320. (PDF File Available)
"Belief Change as Change in Epistemic Entrenchment", with Abhaya Nayak and Hanan Polansky, Synthese, 109 (November 1996), 143-174. (PDF File Available)
"Two Dimensions of Software Acquisition", with Bill Richmond and Avi Seidmann, Communications of the ACM, 39,7 (July 1996), 29-35. (PDF File Available)
"New Brand Positioning and Pricing in an Oligopolistic Market", with Dan Horsky, Marketing Science, Vol. 11, No. 2 (Spring 1992), 133-153. Winner of John D. C. Little Best Paper Award, 1992; Winner of the Frank M. Bass Dissertation Paper Award, 1992. (PDF File Available)
"A Comparison of Ranking, Rating and Reservation Price Measurement in Conjoint Analysis", with Shlomo Kalish, Marketing Letters, Vol. 2, No. 4 (1991), 327-335. (PDF File Available)
"Internet Banking: Gold Mine Money Pit?" with Bill Richmond.
"Properties of Linear Programming Estimators of Attribute Weights", with Dan Horsky.
"Product Line Considerations in New Product Development", with Dan Horsky and Sanjog Misra.
Teaching Honor Roll, 2001, 2003, 2004
John D. C. Little Best Paper Award, 1992
Frank M. Bass Dissertation Paper Award, 1992
Beta Gamma Sigma (Business Honor Society), 1989
American Marketing Association Doctoral Consortium Fellow, 1985
Phi Beta Kappa, 1981
Omicron Delta Epsilon (Economics Honor Society), 1981
Pi Mu Epsilon (Mathematics Honor Society), 1981
National Merit Scholar, 1978
Degrees
Ph.D., 1988, William E. Simon Graduate School of Business Administration,
University of Rochester
Areas of Concentration: Marketing, Applied Economics
M.S., Business, 1984, Graduate School of Management, University of Rochester
Area of Concentration: Operations Research
B.A., 1982, Macalester College, St. Paul, Minnesota
Majors: Mathematics, Economics and Business
Ph.D.
Thesis
New Product Pricing and Positioning in an Oligopolistic Market
Professorial Lecturer of Marketing, William E. Simon Graduate School of Business Administration, University of Rochester, 2002 - present
Associate Professor of Marketing, William E. Simon Graduate School of Business Administration, University of Rochester, 1996 - 2002
Assistant Professor of Marketing, William E. Simon Graduate School of Business Administration, University of Rochester, 1990 - 1996
Assistant Professor, Krannert Graduate School of Management, Purdue University, 1988-1990
Instructor, Krannert Graduate School of Management, Purdue University, 1987-1988
Instructor, William E. Simon Graduate School of Business Administration, University of Rochester, 1985-1987
Courses taught:
Brand Management Workshop (Graduate Level)
Internet Marketing (Graduate Level)
Marketing (Executive Program)
Marketing Management (Graduate and Undergraduate Levels)
Brand Strategy Workshop
(Graduate Level)
Health Care Marketing (Graduate Level)
Product Planning and Development (Graduate Level)
Marketing Projects (Graduate Level)
Marketing Research (Graduate Level)
Pricing Policies (Graduate Level)
Marketing Plans and Decision Making (Graduate Level)
Product Management (Graduate Level)
Introduction to Market Analysis (Undergraduate Level)
"Brand Equity as a Revenue Multiplier," with Sanjog Misra and Sudhir Voleti, INFORMS Marketing Science Conference in Pittsburgh, June 2006.
"Observed and Unobserved Preference Heterogeneity in Brand Choice Models," with Dan Horsky and Sanjog Misra, INFORMS Marketing Science Conference in Atlanta, June 2005.
"Observed and Unobserved Preference Heterogeneity in Brand Choice Models," with Dan Horsky and Sanjog Misra, BCRST Conference in Syracuse, May 2005.
"Competitive Product Line Influences on Demand, Cost, and Firm Behaviors", with Dan Horsky and Sanjog Misra, INFORMS Marketing Science Conference in Rotterdam, June 2004.
"Integrating Multi-Attribute Utility inot Scanner Based Choice Models", with Dan Horsky and Sanjog Misra, INFORMS Conference in Istanbul, July 2003.
"Competitive Product Line Influences on Demand, Cost, and Firm Behaviors", with Dan Horsky and Sanjog Misra, INFORMS Marketing Science Conference in Baltimore, June 2003.
"The Integration of Multi-Attribute Utility into Dynamic Brand Choice Models", with Dan Horsky and Sanjog Misra, INFORMS Marketing Science Conference in Edmonton, June 2002.
"The Integration of Multi-Attribute Utility into Dynamic Brand Choice Models", with Dan Horsky and Sanjog Misra, BCRST Conference in Buffalo, May 2002.
"Stating Preference for the Ethereal but Choosing the Concrete: How the Tangibility of Attributes Affects Attribute Weighting in Value Elicitation and Choice", with Steve Posavac and Dan Horsky, INFORMS Marketing Science Conference in Wiesbaden, June 2001
"Impact of Search Engine Ownership on Underlying Market for Goods and Services," with Rajiv Dewan and Marshall Freimer, Hawaii International Conference on System Sciences in Maui, January, 2001.
"Product Line Considerations in New Product Development", with Dan Horsky, INFORMS Marketing Science Conference in Los Angeles, June 2000.
"Bot Commerce: Implications of Markets in Utilizing Search Engines", with Rajiv Dewan, Pennsylvania State University, April 2000.
"Creating a Brand to Fit Your Niche," The Association for Women in Communications Professional Development Conference, Rochester, May, 1999.
"Market Implications of Electronic Shipping", with Rajiv Dewan, University of California - Irvine, October 1998.
"Product Line Positioning and Pricing under Competition", with Dan Horsky, BCRST Conference in Syracuse, March 1998.
"Product Line Positioning and Pricing under Competition", with Dan Horsky, INFORMS Marketing Science Conference in San Francisco, March 1997.
"Determinants of Software System Replacement", with Bill Richmond, Conference on Advanced Information Technologies, Syracuse, New York, October 1996.
"Price and the Multiattribute Model", with Dan Horsky, INFORMS Marketing Science Conference in Gainesville, March 1996.
"Evaluation of Salesforce Size and Productivity Through Efficient Frontier Benchmarking", with Dan Horsky, INFORMS Marketing Science Conference in Gainesville, March 1996.
"Product Line Positioning and Pricing under Competition", with Dan Horsky, ORSA/TIMS Marketing Science Conference in Sydney, July 1995.
"Information Technology and Outsourcing - Some Empirical Results on the Changing Boundary of the Firm", with Bill Richmond and Avi Seidmann, Conference on Information Technology and the Changing Boundaries of the Firm, Philadelphia, January 1995.
"Outsourcing Software Development Projects: Does Practice Follow Theory", with Bill Richmond and Avi Seidmann, WISE '94, Vancouver, December 1994.
"Evaluation of Salesforce Size and Productivity Through Efficient Frontier Benchmarking", with Dan Horsky, ORSA/TIMS Marketing Science Conference, Tucson, March 1994.
"Belief Change as Change in Epistemic Entrenchment", with Abhaya Nayak and Hanan Polansky, AI'93 Conference: Belief Revision: Bridging the Gap Between Theory and Practice in Melbourne, November 1993.
"Evaluation of Salesforce Size and Productivity Through Efficient Frontier Benchmarking", with Dan Horsky, ORSA/TIMS Joint National Meeting, Phoenix, November 1993.
"Cross-Substitution Effects and Product Cannibalization", with Jeongwen Chiang, TIMS Special Interest Conference: New Directions and Current Issues in the Analysis and Use of Scanner Data in Toronto, September 1993.
"Cross-Substitution Effects and Product Cannibalization", with Jeongwen Chiang, ORSA/TIMS Conference in San Francisco, October 1992.
"Product Line Positioning and Pricing under Competition", with David Braden and Dan Horsky, ORSA/TIMS Marketing Science Conference in London, July 1992.
"An Empirical Investigation of District Potential and Salesforce Effectiveness," with Dan Horsky, ORSA/TIMS Marketing Science Conference in Wilmington, March 1991.
"The Effect of Product Line Considerations and Consumer Dynamics on Optimal Brand Positioning and Pricing," ORSA/TIMS Marketing Science Conference in Urbana, March 1990.
"The Updating of Attribute Weights as Preferences Turn into Choice," with Dan Horsky, National ORSA/TIMS Meeting in New York, October 1989
"New Brand Positioning and Pricing in an Oligopolistic Market", with Dan Horsky, ORSA/TIMS Marketing Science Conference in Durham, March 1989
"The Impact of Imperfect Data on the Performance of MDS Models: A Comprehensive Monte Carlo Study", with Peter Crosbie and Patrick Duparcq, ORSA/TIMS Marketing Science Conference in Durham, March 1989
"Testing the Significance of Attribute Weights Estimated from Ordinal Preference Data", with Dan Horsky, National ORSA/TIMS Meeting in Denver, October 1988
"New Brand Positioning in an Oligopolistic Market", with Dan Horsky, ORSA/TIMS Marketing Science Conference in Seattle, March 1988
"An Empirical Evaluation of Multiattribute Utility and Reservation Price Measurement", with Shlomo Kalish, ORSA/TIMS Marketing Science Conference in Seattle, March 1988
"Estimation of Multiattribute Utility and Cost Functions", with Dan Horsky, National ORSA/TIMS Meeting in St. Louis, October 1987
Referee for Marketing Science, Management Science, Journal of Marketing Research, Journal of Consumer Research, European Journal of Operational Research, Journal of Operations Management, Journal of Business and Psychology and Communications of the ACM
Session chair at various INFORMS Marketing Science Conferences
Member of INFORMS, INFORMS College on Marketing and American Marketing Association.
DOCTORAL DISSERTATION COMMITTEES
Chair, Debra Desrochers, "Product Evaluations and Retail Placement," 1999
Member, Debabrata Talukdar, "A Theoretical and Empirical Investigation into Consumers Brand Choice Process Under Information Uncertainty,"1995
Member, Chi Kin (Bennett) Yim, "Price Expectations and Optimal Sales Promotion Policies," 1989
ADMINISTRATIVE AND SERVICE ACTIVITIES
Member, Executive MBA Commitee, William E. Simon Graduate School of Business Administration, University of Rochester, 2006 - present
Member, Committee on Teaching Excellence, William E. Simon Graduate School of Business Administration, University of Rochester, 1996 - 1997, June 2003 - 2006
Member, Administrative Committee, William E. Simon Graduate School of Business Administration, University of Rochester, 2000 - 2002
Member, Ph.D. Program Review Committee, William E. Simon Graduate School of Business Administration, University of Rochester, 1996 - 1999
Member, Deans Advisory Committee, William E. Simon Graduate School of Business Administration, University of Rochester, 1997 - 1998
Member, Committee on MBA Programs, William E. Simon Graduate School of Business Administration, University of Rochester, 1993 - 1996
Member, Computing Committee, William E. Simon Graduate School of Business Administration, University of Rochester, 1994 - 1995
Member, Ph.D. Committee, William E. Simon Graduate School of Business Administration, University of Rochester, 1991 - 1994
Member, Quality Management Committee, William E. Simon Graduate School of Business Administration, University of Rochester, 1992 - 1993
Member, Administrative Committee, William E. Simon Graduate School of Business Administration, University of Rochester, 1990 - 1993
Member, Ph.D. Program Admissions Committee, Krannert Graduate School of Management, Purdue University, 1987-1990
Member, Masters Program Admissions Committee, Krannert Graduate School of Management, Purdue University, 1987-1988
