Mitchell J. Lovett
Professor Lovett's research interests include quantitative marketing, targeted advertising, advertising content and schedule choices, online and offline word-of-mouth, social media listening, and consumer learning. One stream of Professor Lovett's research focuses on applying and developing empirical methods for political marketing. Current projects in this stream study the dynamics behind why candidates go negative in their political advertising, how candidates can improve their targeting of political ads, and the role of advertising versus social media in influencing voter sentiment. A second stream of research examines the antecedents and consequences of social engagement and word-of-mouth. Current projects in this stream evaluate the relative importance of paid and earned media in building new entertainment brands and how brand characteristics influence word-of-mouth online and offline and how these two channels differ. Professor Lovett's research has been published in Marketing Science, received research grants and awards, including the Institute for the Study of Business Markets’ Research Grant Silver Medalist Award, and garnered national media attention in relevant trade publications such as Ad Age, MSI Insights, and Marketing News.
At the Simon School, Professor Lovett teaches marketing research, advertising, and consumer behavior. He was the Sheth Doctoral Consortium Fellow for Duke University.
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BA, Mathematics, Economics, and German
Ohio Wesleyan University
Boise state University