Professor Mantena studies economics of digital and information-rich products. His research explores how the increasing information technology content in products alters competition, strategy and market structure. Recent research has focused on issues of pricing, product design and entry in converging digital markets, and also on price and demand evolution in network industries. In addition, he also has research interests in measuring decision performance, revenue management and information economics. Prior to pursuing his Ph.D. in information systems, Mantena worked as a sales manager for a consumer goods multinational firm and founded an aquaculture company in India.
B.E. (honors), Electrical Engineering,
Birla Institute of Technology and Science (India)
M.B.A., Business Management,
Indian Institute of Management (India)
M.Phil., Ph.D., Information Systems,
New York University
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