Lecturer in Entrepreneurship

Office:  CS-1-411D Carol Simon Hall
Phone: 585-482-5524
Email: mark.wilson@simon.rochester.edu

Mr. Wilson founded Initiatives Consulting L.L.C. in 1997 to help clients turn technical ideas into new products and companies.

Initiatives Consulting has created business plans, marketing support, and road show coaching that has been instrumental in starting six companies, raising several million dollars of seed money, and launching two new medical devices. Since 2004, Wilson has taken nearly 150 teams through an intense workshop to jump-start their technology-based product ideas. Over the past three years, Initiatives has been providing outsourced design, development and testing services to a mid-sized company; including a proprietary syringe-product with market-leader position and a I.V. catheter-care product just receiving 510(k) clearance.

Wilson has conducted market and competitive research, recommended pricing strategies and business models and directed sales training and business development endeavors. He has been commissioned for hundreds of conceptual sketches. He has created cartoons, video storyboards and marketing collateral for a variety of technology and product areas.

With diverse roles prior to Initiatives in product design, process engineering, optical tooling, lean manufacturing and automation, Wilson has been involved in the creation and launch of five new medical device platforms currently generating more than $1 billion in annual sales. As a project manager, Wilson has installed over $12 million in capital. He has over eight years engineering management experience leading groups of up to 70 resources and budgets to $3.5 million.

B.S., Mechanical Engineering,

Rensselaer Polytechnic Institute

M.S., Mechanical Engineering,

Rensselaer Polytechnic Institute