Vincent W. Hope

Lecturer in Marketing Office: CS-4110A Carol Simon Hall Phone: (585) 273-4815 Email: vwhope@frontiernet.net

Mr. Hope is a specialist in leveraging customer knowledge, with expertise in strategic planning, market research and integrated info-driven marketing.

He has served dozens of clients including Apple, Bank One, Disney, GM, IBM, Kellogg’s, Kodak, Matsushita, Mitsubishi, Procter & Gamble, Sony, Sprint, 3M and Xerox. He also works with mid-market and start-up firms to help focus ahead of shifting market opportunities.

Hope served as director of customer knowledge at the database marketing arm of Acxiom Corp., working in consumer privacy and “Smart Marketing” services for the agency’s clientele. In the 1990’s, Hope created the office of Strategic Research at the headquarters of the American Society for Quality, where his team earned Baldrige Award recognition for customer focus, business metrics and bottom-line impact.

Early in his career, Hope grew and then led a primary market research firm, designing proprietary services for media communications, entertainment and publishing industries.

 

• BS, Psychology
  Denison University
• MBA, Finance
  Rochester Institute of Technology