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Conference Schedule

WELCOME TO THE 2016 BBCRST MARKETING CONFERENCE
FRIDAY - APRIL 29, 2016
  

Simon Business School at the University of Rochester welcomes you to the 2016 BBCRST Conference. The event begins at 9 a.m. with a continental breakfast in the Eisenberg Rotunda located on the 2nd floor of Schlegel Hall. At 9:45 a.m., welcome remarks by Dean Andrew Ainslie will kick off the conference, followed by presentations beginning at 10 a.m. in Schlegel Hall - Room S207.

The luncheon will be held in the Meliora Ballroom (located on the 4th floor of the Frederick Douglass Building, River Campus); the afternoon break and closing reception will be held in the Rotunda.

Upon arrival at the conference please stop by the registration table located in the lobby area adjacent to the Eisenberg Rotunda and classroom S207 to pick up your conference packet and name badge.



9:00 - 9:45   Continental Breakfast - Eisenberg Rotunda        

9:45 - 10:00        Welcome Remarks by Dean Andrew Ainslie (S207)

10:00 - 10:45      "Learning in the U.S. Presidential Primaries"
                               Ron Borkovsky, University of Toronto-Rotman

10:45 - 11:30       "Retail Competition on Salop Circle under Linear Demand"
                                Amiya Basu, Syracuse University-Whitman

11:30 - 1:00  Luncheon - Meliora Ballroom

1:00 - 1:45           "Habit Formation and Intertemporal Complementarity in the Video Game Industry"
                               Avery Haviv, University of Rochester-Simon

1:45 - 2:30           "Proactive Interference in Numeric Evaluations: The Rating Polarity Effect"
                               Manoj Thomas, Cornell University-Johnson

2:30 - 3:00   Break - Eisenberg Rotunda

3:00 - 3:45           "The Impact of Animated Display on Trajectory Visualization"
                                Arun Lakshmanan, SUNY Buffalo

3:45 - 4:30           "Pride and Licensing Effects: When Being Good Gives Us Permission to Be A Little Bad"
                               Jinfeng Jiao, SUNY Binghamton

4:30                      Concluding comments by Senior Associate Dean Ronald Goettler

4:45 - 6:00 Reception - Eisenberg Rotunda
 



MARKETING FACULTY COORDINATORS

Ronald Goettler
Senior Associate Dean for Faculty and Research
James N. Doyle, Sr. Professor in Entrepreneurship
ronald.goettler@simon.rochester.edu
Carol Simon Hall CS2-202E
(585) 275-8920

Dan Horsky
Professor Emeritus
Benjamin L. Forman Professor of Business Administration
dan.horsky@simon.rochester.edu
Carol Simon Hall CS3-210
(585) 275-4483

BBCRST CONFERENCE ADMINISTRATOR

Pamela J. White
Faculty Assistant
pamela.white@simon.rochester.edu
(585) 275-8185
 


CONFERENCE WEBSITE:

2016 BBCRST Marketing Conference


QUICK LINKS:

Registration Form (PDF)

Driving Directions, Parking Info and Campus Map (PDF)

Papers

Full Conference Schedule (PDF)
 

 

 
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