Simon Business School
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Faculty Profile

Greg E Shaffer
Wesray Professor of Business Administration; Professor of Economics and Management and of Marketing
Chair of Industrial Economics (part-time)
Phone: 585.275.4497
Office: 3-110B Carol Simon Hall

Bio

Prior to joining the Simon School in 1997, Shaffer taught in the economics departments at Indiana University (Bloomington, Ind.) and the University of Michigan (Ann Arbor, Mich.). He has held an appointment at Princeton University’s Woodrow Wilson School, and he has been a visiting scholar in the marketing department at Northwestern University’s Kellogg School of Management. In addition to his teaching and research duties at the Simon School, Shaffer has an appointment in the School of Management at the University of East Anglia (Norwich, UK). He is also the founder of the Center for Pricing.

Teaching Interests

Professor Shaffer teaches the course on pricing policies to full-time and part-time MBA students. He has been named to the Teaching Honor Roll numerous times and was awarded the Superior Teaching Award from the MBA classes of 2001 and 2004.

Research Interests

Shaffer’s research employs game theoretic models to examine pricing-related issues in IO and antitrust economics. His specialty is in the area of vertical restraints, including exclusive dealing, bundling, slotting allowances, market-sharebased contracts and resale price maintenance. He has received research grants from the US National Science Foundation, the Social Science Research Council (USA) and the Social Research Council (UK). Shaffer’s work has appeared in the American Economic Review; Economic Journal; the RAND Journal of Economics; Journal of Economics and Management Strategy; Journal of Law and Economics; Journal of Law, Economics and Organization; Journal of Industrial Economics; International Journal of Industrial Organization; Marketing Science; and Management Science. He received Emerald Management Review’s Citation of Excellence Award as the author of one of the top 50 management articles of 2002. Shaffer is a co-editor of the Journal of Economics and Management Strategy and an associate editor of the Journal of Economics and Business. He has served as a visiting scholar in the two U.S. government antitrust agencies: the Antitrust Division of the US Department of Justice and the Bureau of Economics at the U.S. Federal Trade Commission. Shaffer participated in the writing of the 2001 Federal Trade Commission’s report on slotting allowances (payments for retail shelf space), and he has twice given invited testimonyon their competitive effects, serving on a threemember panel investigating this practice at the Hearings on Global and Innovation Based Competition (1995) and again at the Federal Trade Commission’s sponsored workshop on slotting allowances (2000).

Professional History

Wesray Professor of Business Administration; Professor of Economics and Management and of Marketing
University of Rochester Simon School of Business, Rochester NY
July 2009 -
Chair of Industrial Economics (part-time)
Norwich Business School & University of East Anglia
2007 -
Professor of Economics & Management & Marketing
University of Rochester Simon School of Business, Rochester NY
July 2003 - June 2009
Associate Professor of Economics & Management & Marketing
University of Rochester Simon School of Business, Rochester NY
July 2000 - June 2003
Assistant Professor of Economics & Management & Marketing
University of Rochester Simon School of Business, Rochester NY
July 1997 - June 2000
Associate Professor of Economics
Indiana University, Bloomington IN
July 1996 - June 1997
Assistant Professor of Economics
University of Michigan, Ann Arbor MI
July 1989 - June 1996

Education

Princeton University - 1989
Ph D
Economics
Princeton University - 1988
MA
Economics
Swarthmore College - 1984
BA
Economics & Mathematics

Publications

2017
Contracting with Externalities: Divide and Conquer?
Contribution Type: Journal Article, Academic Journal
Journal/Publisher/Proceedings Publisher: International Journal of Industrial Organization
2016
Naked Exclusion with Private Offers
Contribution Type: Journal Article, Academic Journal
Journal/Publisher/Proceedings Publisher: American Economic Journal: Microeconomics
2012
“Optimal Low-Price Guarantees with Anchoring,”
Contribution Type: Journal Article, Academic Journal
Journal/Publisher/Proceedings Publisher: Quantitative Marketing and Economics
Volume: 10
2011
Market Share Contracts as Facilitating Practices
Journal/Publisher/Proceedings Publisher: Rand Journal of Economics
Issue: 41
2011
Mergers and Partial Ownership
Journal/Publisher/Proceedings Publisher: European Economic Review
Issue: 55
2011
Resale Price Maintenance and Restrictions on Dominant Firm and Industry-Wide Adoption
Journal/Publisher/Proceedings Publisher: International Journal of Industrial Organization
Issue: 29
2010
How Loyalty Discounts Can Perversely Discourage Discounting: Comment
Journal/Publisher/Proceedings Publisher: CPI Antitrust Chronicle
Volume: 4(1)
2010
Slotting Allowances and Scarce Shelf Space
Journal/Publisher/Proceedings Publisher: Journal of Economics and Management Strategy
Issue: 19
2010
Break-Up Fees and Bargaining Power in Sequential Contracting
Journal/Publisher/Proceedings Publisher: International Journal of Industrial Organization
Issue: 28
2010
Matching Own Prices, Rivals' Prices, or Both
Journal/Publisher/Proceedings Publisher: Journal of Industrial Economics
Issue: 58
2009
Comparative Advertising and In-Stores Displays
Journal/Publisher/Proceedings Publisher: Marketing Science
Issue: 28
2009
Market Power, Price Discrimination, and Allocative Efficiency in Intermediate-Goods Markets
Journal/Publisher/Proceedings Publisher: Rand journal of Economics
Issue: 40
2009
Market Share Contracts with Asymmetric Information
Journal/Publisher/Proceedings Publisher: Journal of Economics and Management Strategy
Issue: 18
2009
Price-Matching Guarantees, Retail Competition, and Product Line Assortment
Journal/Publisher/Proceedings Publisher: Marketing Science
Volume: 28
Issue: 580-588
2008
Bundling and Menus of Two-Part Tariffs: Comment
Journal/Publisher/Proceedings Publisher: Journal of Industrial Economics
Volume: 56
Issue: 863
2008
Buyer Power in Merger Control
Journal/Publisher/Proceedings Publisher: Issues in Competition law and Policy
Issue: W.D Collins
2007
Upfront Payments and Exclusion in Downstream Markets
Journal/Publisher/Proceedings Publisher: Rand Journal of Economics
Issue: 38
2007
Rent Shifting and Order of Negotiations
Journal/Publisher/Proceedings Publisher: International Journal of Industrial Organization
Issue: 25
2007
Wholesale Access in Multi-Firm Markets: When is it Profitable to Supply a Competitor
Journal/Publisher/Proceedings Publisher: International Journal of Industrial Organization
Volume: 25
Issue: 1026-1045
2007
Retail Merger, Buyer Power and Product Variety
Journal/Publisher/Proceedings Publisher: Economic Journal
Issue: 117

Current Research Programs

Anti-Competitive Effects of Resale Price Maintenance (RPM) in Fragmented Markets
Anti-Competitive Effects of Resale Price Maintenance (RPM) in Fragmented Markets
A report prepared for the Office of Fair Trading (OFT), London: UK
Bargaining in Distribution Channels with Multiproduct Retailers
under revision
Buyer Power, Exclusion, and Inefficient Trade
under revision
Buyer Power, Exclusion, and Inefficient Trade
under revision
Channel Coordination in the Presence of a Dominant Retailer and Competitive Fringe
accepted
Contract Design with a Dominant Retailer and a Competitive Fringe
Management Science, 59: 2111-2116, September 2013
Does Apple’s Agency Model Raise Ebook Prices
available at http://www.voxeu.org/article/apple-s-pricing-and-ebooks, 14 November 2013
Economics of Parities and Differentials
Exclusionary Discounts
International Journal of Industrial Organization, 31: 569-586, September 2013
Exclusionary Discounts
under revision
Impact of Reverse-Fixed Payments on Competition
Impact of Reverse-Fixed-Payments on Competition
A report prepared for the Office of Fair Trading (OFT), London: UK
Naked Exclusion with Minimum-Share Requirements
accepted
Naked Exclusion with Minimum-Share Requirements
under submission
Naked Exclusion with Private Offers
working paper
Naked Exclusion, Consumer Surplus, and Welfare
under revision
Naked Exclusion, Consumer Surplus, and Welfare
under revision
Rent Shifting, Exclusion, and Market-Share Discounts
under revision
Resale Price Maintenance in the Age of Showrooming
Resale Price Maintenance when Playing Favorites is Prohibited
Supply Contract Equilibria in Common Agency
under revision
Turning the Page on Business Formats for Digital Platforms: Does Apple’s Agency Model
working paper
Using Lorenz Curves to Represent Firm Heterogeneity in Cournot Games,
under revision
Wholesale Price Determination Under the Threat of Demand Side Substitution
under revision
Wholesale Price Determination Under the Threat of Demand Side Substitution
submitted
“Bargaining in Distribution Channels with Multiproduct Retailers,”
under revision
“Optimal Low-Price Guarantees with Anchoring,”
Quantitative Marketing and Economics (lead article), 10: 393-417, December 2012.
“Supply Contract Equilibria in Common Agency,”
“Supply Contract Equilibria in Common Agency,”
under revision
“Using Lorenz Curves to Represent Firm Heterogeneity in Cournot Games,”
under revision
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