Simon Business School
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Faculty Profile

Paul Nelson
Clinical Professor of Marketing
Phone: 585.275.2550
Office: 3-204 Carol Simon Hall

Bio

Nelson directs the Brand Management Program at Simon. Nelson previously taught at the Krannert Graduate School of Management at Purdue University. He has been inducted into Beta Gamma Sigma, Omicron Delta Epsilon, Pi Mu Epsilon and Phi Beta Kappa.

Teaching Interests

Professor Nelson’s teaching and research interests are concentrated on the multi-attribute model of consumer behavior, brand management, product posi­tioning and pricing, outsourcing and the Internet.

Research Interests

Multiattribute Models of Consumer Behavior, Product Positioning and Pricing, Internet Marketing, Interface of Marketing and Information Systems, Salesforce Management, Productivity Measurement.

Professional History

Clinical Professor of Marketing
University of Rochester Simon School of Business, Rochester NY
July 2009 -
Professional Lecturer of Marketing
University of Rochester Simon School of Business, Rochester NY
July 2002 - June 2009
Associate Professor of Marketing
University of Rochester Simon School of Business, Rochester NY
July 1996 - June 2002
Assistant Professor of Marketing
University of Rochester Simon School of Business, Rochester NY
July 1990 - June 1996
Assistant Professor
Krannert Graduate School Of Management, Purdue, Layfayette IN
July 1988 - June 1990
Instructor
Krannert Graduate School Of Management, Purdue, Layfayette IN
July 1987 - June 1988
Instructor
University of Rochester Simon School of Business, Rochester NY
July 1985 - June 1987

Education

University of Rochester-William E. Simon Graduate School of Business - 1988
Ph D
Marketing, Applied Economics
University of Rochester-Graduate School of Management - 1984
MS
Business, Operations Research
Macalester College - 1982
BA
Mathematics, Economics and Business

Publications

2007
Internet Banking: Gold Mine Money Pit?
Contribution Type: Journal Article, Academic Journal
Journal/Publisher/Proceedings Publisher: Academy of Banking Studies Journal
Volume: 6
Issue: 1 (2007)
2006
An Empirical Analysis of Software Life Spans to Determine the Planning Horizon for New Software
Contribution Type: Journal Article, Academic Journal
Journal/Publisher/Proceedings Publisher: Information Technology & Management
Issue: 07 (2006)
2006
Improving Product Placement Decisions through Category Management
Contribution Type: Journal Article, Academic Journal
Journal/Publisher/Proceedings Publisher: Journal of Retailing
Volume: 84
Issue: 4 (2006)
2006
Observed and Unobserved Heterogeneity in Brand Choice Models
Journal/Publisher/Proceedings Publisher: Marketing Science
Volume: 25
Issue: 4
2006
Observed and Unobserved Preference Heterogeneity in Brand Choice Models
Contribution Type: Journal Article, Academic Journal
Journal/Publisher/Proceedings Publisher: Marketing Science
Volume: 25
Issue: 4 (July-August 2006)
2006
Testing the Statistical Significance of Linear Programming Estimators
Contribution Type: Journal Article, Academic Journal
Journal/Publisher/Proceedings Publisher: Management Science
Volume: 52
Issue: 1 (January 2006)

Current Research Programs

A Multimarket Analysis of Inter-dependent Consumer Response Sensitivities
Estimation of Individual Level Multi-Attribute Utility from Ordered Paired Preference Comparisons
Estimation of Residual Equity in Hierarchical Branding Structures: A Non-Parametric Approach with Aggregate Data
Personalzed Deptression Assessment and Treatment for Individuals wiht Depression
Price Discrimination in Information Technology Services
Product Line Considerations in New Product Development
Subjective Attributes and Objective Firms
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