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The Simon community kicked off the new academic year on Thursday, September 22, during the annual Convocation ceremony. University and Simon administrators welcomed new and returning students and honored Barry Florescue, BS ’66, chairman of the board and president of Florida-based BMD Management Company Inc. A University Trustee and member of the Simon Executive Advisory Committee, Florescue is funding a revival of the University’s undergraduate business program, similar to what existed when he was a student on the River Campus in the ’60s. The Barry Florescue Undergraduate Business Degree Program is a collaboration between the Simon School and the College of Arts, Sciences and Engineering. “Thanks, Barry!” t-shirts were spotted in the crowd, and the crowd gave him a warm welcome. Dean Mark Zupan and Varun Shah ’12, president of the Graduate Business Council, were the first to sign the Simon School Credo, a student-authored set of principles emphasizing integrity and ethics. The credo will be framed and displayed in Schlegel Hall.