Electronic Commerce (ECM)

(5 courses)

Managing in this rapidly evolving environment requires an understanding of the technology infrastructure needed for e-commerce and the new business models that leverage on the special capabilities of the Internet. Students learn state-of-the-art tools for supporting the marketing, logistical, financial and service-delivery aspects of doing business online. The concentration prepares students to create, manage, direct and analyze e-commerce initiatives. Courses in this concentration combine ideas, cases, projects and guest lectures by Internet entrepreneurs.

Required core courses, plus:

• ECM 437.       Marketing on the Internet (MKT 437)
• ECM 440.       Electronic Commerce Strategy (CIS 440)

Plus at least one from the Marketing electives:

• MKT 412.       Marketing Research
• MKT 433.       Advertising and Sales Promotion
• MKT 435.       Distribution Channels and Salesforce Management
• ECM 436.       Database Marketing (MKT 436)

Plus at least one from the Information Technology electives:

• ECM 415.       Business Process Analysis and Design (CIS 415)
• ECM 416.       Advanced Information Technology (CIS 416)
• CIS 446.          Financial Information Systems (FIN 446)

Plus one elective from the following:

• OMG 411.       Supply Chain Management
• GBA 423.        New Venture Management and Entrepreneurship (ENT 423)