Electronic Commerce
Perhaps no industry changes as quickly as e-commerce. With this concentration you will learn to manage in a rapidly evolving environment where understanding new business models and emerging technologies reigns supreme. You will learn state-of-the-art tools for supporting online marketing, logistics, and service-delivery functions through an exciting mix of case studies, class work, and guest lecturers. This concentration prepares you to create, manage, direct, and analyze e-commerce initiatives for optimal benefit to your organization.
Required core courses, plus five other courses:
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ECM 437 |
Marketing on the Internet (MKT 437) |
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ECM 440 |
Electronic Commerce Strategy (CIS 440) |
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Plus at least one from the Marketing electives: |
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MKT 412 |
Marketing Research |
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MKT 433 |
Advertising and Sales Promotion |
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MKT 435 |
Distribution Channels and Sales Force Management |
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ECM 436 |
Database Marketing (MKT 436) |
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Plus at least one from the Information Technology electives: |
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ECM 415 |
Business Process Analysis and Design (CIS 415) |
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ECM 416 |
Advanced Information Technology (CIS 416) |
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CIS 446 |
Financial Information Systems (FIN 446) |
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One elective can be from the following: |
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OMG 411 |
Supply Chain Management |
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GBA 423 |
New Venture Management and Entrepreneurship (ENT 423) |
