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Marketing Analytics Curriculum

As many marketing jobs involve data analysis and interpretation, the Simon program has a strong quantitative component. This is a STEM designated program. Applicants should have taken some mathematics and/or statistics as undergraduates, and be ready for advanced statistical training in the program. For those with limited mathematics background, the School offers a Math for Management review course in the summer concurrent with the start of the core classes.

Study Tracks

While an internship is not required for the Master’s in Marketing Analytics program, and there is no guarantee of placement, we encourage students to consider the value that internships offer their graduate education.

Get more information on the Full-Time MS in Marketing Analytics Program in the course catalog.

Full-Time MS in Marketing Analytics students have two available tracks for the completion of their studies:

  • 10-month program of study (non-internship track)
  • 17-month program of study (internship track)
    • Internships are not guaranteed - students choosing the option to extend their program will be eligible to seek an internship, but are not guaranteed placement in an internship

Program Requirements

Students who study on a full-time basis complete the program in 10 months.

Note: This chart reflects the 2017-18 academic schedule. This is subject to change.

TERM 1 TERM 2 TERM 3 TERM 4

GBC463
Economics and Marketing Strategy for MS Students

GBA464
Programming for Analytics

GBA462R
Core Statistics for MS Students Using R

CIS417
Introduction to Business Analytics

MKT414
Pricing Policies

MKT465A
Marketing Analytics Project I

MKT436R
Marketing Analytics Using R

MKT412R
Marketing Research Using R

MKT465B
Marketing Analytics Project II

MKT451
Advanced Marketing Analytics

 

 

Take 1 out of:

MKT437
Digital Marketing Strategy

MKT439
Advanced Pricing

CIS442E
Data Management for Analytics

Take 2 out of:

MKT431
Consumer Behavior

MKT440
Pricing Analytics

CIS418
Advanced Business Modeling**

CIS434
Social Media Analytics

COMMUNICATING BUSINESS DECISIONS (Modules I, II, III)

MODULE I
MGC461

MODULE II
MGC462

MODULE III
MGC463

 
  • The program of study for the MSMA degree is a lock-step program that meets all the requirements for a STEM certified program.
  • ** 17-month track
    • MSMA students in the 17-month track will take one fewer elective in the spring term and will take CIS418 the following fall as their last class. There are no exceptions on this class.
 
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