Simon Business School

Simon Students working on group Marketing project


As many marketing jobs involve data analysis and interpretation, the Simon program has a strong quantitative component. This is a STEM designated program. Applicants should have taken some mathematics and/or statistics as undergraduates, and be ready for advanced statistical training in the program. For those with limited mathematics background, the School offers a Math for Management review course in the summer concurrent with the start of the core classes.

Study Tracks

While an internship is not required for the Master’s in Marketing Analytics program, and there is no guarantee of placement, we encourage students to consider the value that internships offer their graduate education.

Download the program study for the Full-Time MS in Marketing Analytics Program

Full-Time MS in Marketing Analytics students have two available tracks for the completion of their studies:

  • 10-month program of study (non-internship track)
  • 17-month program of study (internship track)
    • Internships are not guaranteed - students choosing the option to extend their program will be eligible to seek an internship, but are not guaranteed placement in an internship

Program Requirements

Students who study on a full-time basis complete the program in 10 months.



Fall Quarter

Winter Quarter

Spring Quarter

GBA 463

Economics and Marketing Strategy for MS Students

GBA 462R 

Core Statistics for MS Students Using R

MKT 465A

Marketing Projects I

MKT 465B

Marketing Projects II

GBA 464

Programming for Analytics

CIS 417

Introduction to Business Analytics

MKT 436R

Marketing Analytics Using R

MKT 451

Advanced Marketing Analytics

MKT 414


MKT 412

Marketing Research Using R

CMC Programming

Job Search Essentials


Take one out of


MKT 437

Digital Marketing Strategy


MKT 439

Advanced Pricing


CIS 442

Data Management for Analytics

Take two out of


MKT 440

Pricing Analytics


CIS 418*

Advanced Business Modeling


CIS 434

Social Media Analytics

Communicating Business Decisions (Modules I, II, III, and IV)

I MGC401

Interpersonal Persuasion

II MGC 402

Communicating Analytics



IV MGC 411

Advanced Persuasion


* MSMA Internship Track students will take one less course in the Spring Quarter and will take CIS418 in the following Fall Quarter

The above study grid is current for the 2016-2017 academic year. While it is not expected that the program’s billable credits will change for the 2016-2017 academic year, the arrangement of courses is subject to change.

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