Simon Business School

MS in Marketing Analytics
A new level of clarity.

Unabashedly analytical. Intentionally collaborative. All the opportunities and encouragement you need to reflect, refine, and take risks. That's how clarity takes shape at Simon. The result: You see sharper. And you can get to the heart of any problem.

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STEM

designation allows international students to work in the US for 36 months.

270

companies hired Simon MS talent
(2014-2016)

MS in Marketing Analytics, A New Level of Clarity - 730 x 300

Connect
with consumers.

Every decision that drives the digital marketplace is rooted in data generated by the consumer journey. At Simon, you'll learn strategies to make you the go-to person for evidence-based information, insights, and answers. Accelerate your program completion with our 10-month study track, or gain real-world experience with an expanded 17-month internship option. Simon's MSMA program is STEM-designated, allowing international students to stay in the US for up to 36 months.

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 Application Deadline 

January 5
 
  • Jan 052018Full-Time MBA and MS Programs Application Deadline

    Fall 2018 Entry

  • Mar 152018Full-Time MBA and MS Programs Application Deadline

    Fall 2018 Entry

  • May 152018Full-Time MBA and MS Programs Application Deadline

    Fall 2018 Entry

A Master's degree is about more than a
credential.

Marketing Analytics graduates earned a mean base salary of $57,000. The majority of our MS in Marketing Analytics graduates are employed in market research or sales analytics functions.

The Career Management Center, Simon Marketing Association, Simon Data Analytics Club, and Simon Pricing Club are important professional resources for Marketing Analytics students. We strive to connect you to the right career opportunities with leading employers who value the Simon approach to graduate marketing education.

81% accepted employment three months post-graduation

Leading Employers For Simon MS in Marketing Analytics and Business Analytics Graduates Include:

  • Argus Information & Advisory Services
  • Booz Allen Hamilton Inc.
  • Bosch China
  • China Renaissance
  • Daymon Worldwide
  • DigitasLBi
  • EMC Corporation
  • Group M
  • HAN Media, Inc.
  • Horizon Research Consultancy Group
  • Ipsos Business Consulting
  • Kabam
  • Kantar Millward Brown
  • Koning Corporation
  • L’Oréal
  • MarketShare
  • Meritco Services
  • Nitro Digital
  • Prudential Financial
  • PwC
  • Realmart Realty LLC
  • Ricepo
  • Tellon Trading, Inc.
  • The Hertz Corporation
  • TransPerfect
  • Wegmans Food Markets, Inc.

Marketing Analytics
Curriculum

Note: This chart reflects the 2017-18 academic schedule. This is subject to change.

TERM 1 TERM 2 TERM 3 TERM 4

GBC463
Economics and Marketing Strategy for MS Students

GBA464
Programming for Analytics

GBA462R
Core Statistics for MS Students Using R

CIS417
Introduction to Business Analytics

MKT414
Pricing Policies

MKT465A
Marketing Analytics Project I

MKT436R
Marketing Analytics Using R

MKT412R
Marketing Research Using R

MKT465B
Marketing Analytics Project II

MKT451
Advanced Marketing Analytics

 

 

Take 1 out of:

MKT437
Digital Marketing Strategy

MKT439
Advanced Pricing

CIS442E
Data Management for Analytics

Take 2 out of:

MKT431
Consumer Behavior

MKT440
Pricing Analytics

CIS418
Advanced Business Modeling**

CIS434
Social Media Analytics

COMMUNICATING BUSINESS DECISIONS (Modules I, II, III)

MODULE I
MGC461

MODULE II
MGC462

MODULE III
MGC463

 
  • The program of study for the MSMA degree is a lock-step program that meets all the requirements for a STEM certified program.
  • ** 17-month track
    • MSMA students in the 17-month track will take one fewer elective in the spring term and will take CIS418 the following fall as their last class. There are no exceptions on this class.

Where We Go.

Profile Photo

Wen Chine

MS in Marketing Analytics, Class of 2017 (internship track)

Associate (internship)
StartFast Venture Accelerator

"I came here to sharpen my analytical skills because I know how important data-driven decision-making is for companies. Simon has definitely helped broaden my horizons and deepen my knowledge in marketing and pricing analytics."

Profile Photo

Deepa Dilip

MS in Marketing Analytics, Class of 2016

Revenue Management Analyst
The Hertz Corporation

"Simon Business School has a big-school mentality in a small setting. It allowed me to study in a more intimate environment and the rigorous curriculum helped prepare me for the real world."

Profile Photo

Alec Kissinger

MS in Marketing Analytics, Class of 2016

Senior Analyst - Strategy and Analysis
DigitasLBi

"I was looking to enhance my quantitative skills for a career in marketing and communications. The intensive curriculum gave me the opportunity to understand business fundamentals, as well as build the competitive analytical skills I needed to be successful."

Life Lessons.

Darya Benison
MS in Marketing Analytics, Class of 2017
Data Strategist, Codeword

 
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