Simon Business School

Marketing

Marketing - 730 x 300

Advance Your Career With A One-Of-A-Kind Marketing Analytics Program.

The Simon Business School Master's in Marketing Analytics is distinct from the rest. We apply our signature analytics-based approach to the field, leveraging the power of big data to take the guesswork out of marketing. Through a combination of theory and application, our curriculum deepens your perspective while training you to discover and communicate marketing solutions in a fast-paced digital industry. The comprehensive experience builds versatile skill sets ideal for careers in business analytics, data analysis, marketing, market research, pricing, and sales management. This is a STEM designated program.

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Your MS Journey

The Simon Journey - 900 x 600

Explore the interactive chart below to learn more about the many opportunities available during your Full-Time MS Journey. Classes are only the beginning.

   
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Success Starts At Simon.

Nearly 20 percent of Simon graduates are hired into marketing/sales functions. Placement statistics also show that 88 percent of the Class of 2015 Marketing Analytics graduates accepted jobs within three months of graduation.

The Career Management Center, Simon Marketing Association, and Simon Pricing Club are important professional resources for Marketing Analytics students. We strive to connect you to the right career opportunities with leading employers who value the Simon approach to graduate marketing education.

Leading Employers For Simon MS in Marketing Graduates Include:

  • Actuant Corporation
  • Bausch + Lomb Incorporated
  • Campbell Soup Company
  • Johnson & Johnson
  • The Neilsen Company
  • TRCo Marketing Ltd.
  • Volkswagen AG

89% accepted employment three months post graduation - vertical

View our Employment Summary  for additional information.

Meet MS in Marketing Alumni

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Aliza Friedman

MS in Marketing, Class of 2014

EF Educational Tours

"Simon Business School has a big-school mentality in a small setting. It allowed me to study in a more intimate environment and the rigorous curriculum helped prepare me for the real world."

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Molly Hildebrandt Martin

MS in Marketing, Class of 2009

Aspen Dental

"Simon prepares you for a fastpaced, demanding marketing career. Expectations are high, and you really have to push yourself."

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Huangxian Lu

MS in Marketing, Class of 2013

Vale Columbia Center on Sustainable International Investment

Huangxian Lu's research on the right school led him to Simon, where he learned more about its quantitative approach to marketing and research.

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Javaree Walker

MS in Marketing, Class of 2012

beGlobal, Inc.

"The entire experience at Simon really prepped me for this job," Javaree says. "The FACt based framework taught me to drill down and focus in order to frame a problem very simply."

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