Simon Business School

Marketing professor Mitch Lovett talking with students - 730 x 400

Marketing

The Simon Business School PhD Program in Marketing is the study of activities that influence the demand for an organization's products and services. The Rochester  Marketing PhD is designed to produce outstanding quantitative marketing scholars focusing on statistics and economics-oriented research. Our goal is to train the next generation of top quantitative marketing researchers.

First Year Outline

Each PhD Marketing student's schedule of courses is customized to address his or her background and interests. Classes occur both in the Simon Business School (in a quarter system) and in the University of Rochester Economics Department (in a semester system). The first year culminates with the Core Exam given in June. A research oriented first-year paper is due by October 15 of the second year.

Second Year Outline

In the second year, student participation in Marketing seminars is required as well as continuation in courses. This training rounds out the toolkit and continues to deepen exposure to the literature and is chosen in consultation with faculty to ensure the courses provide the appropriate training. The Qualifying Exam consists of passing an examination of the second-year  research paper. This paper is due by September 15 of the third year and should be an original contribution to the marketing literature. The paper will be presented in a Marketing Workshop the fall of the students third year.

All students are required to pass a Qualifying Exam in their minor field of study by the fall of their third year. The exam varies on the minor chosen but may consist of either a written exam, completing specific courses and/or submitting a research paper in that area.

Third Year and Beyond

In the third year, students move from course work to active research. In addition, continued participation in all Marketing seminars is required.

Advancement to Candidacy

This is achieved at the end of your fourth year after completing 90 credit hours, and passing the Core and Qualifying Exams. These credit hours include research credits for GBA595 and GBA999. Students become PhD Candidates by receiving a recommendation from the Marketing area coordinator.  

Thesis Proposal and Defense

Students should expect to interact closely with faculty while developing a thesis topic. All faculty are active researchers and are aware of the best research being done in a variety of institutions. This information can be valuable in formulating a thesis topic. Students are expected to submit their research paper, with a faculty advisor and committee approval, for a Thesis Proposal by the fall of the fourth year. Student's fulfilling all requirements would schedule their Thesis Defense by June 30 of their fifth year.

Minors

All students must declare a minor field of study and pass a qualifying exam in their chosen minor field. The exam varies based on the minor chosen, it may consist of either a written exam, completing specific courses and/or submitting a research paper.

 

 

 
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