Marketing is the study of activities that influence the demand for an organizations products and services. The Rochester Marketing PhD is designed to produce outstanding marketing scholars. The distinctive features of our program are its reliance on microeconomics and psychology as foundational disciplines, and an emphasis on research based on rigorous analysis.
The marketing faculty has diverse research interests, which cut across the traditional behavioral, quantitative, and managerial classifications in marketing. Our faculty is quite accomplished, boasting two winners of the prestigious John D. C. Little award for best paper published in Marketing Science, and faculty members are either Associate Editors or hold positions on the Editorial Review Boards of the following journals; Journal of Consumer Research, Marketing Science, Journal of Consumer Psychology, and the Journal of Economic Psychology.