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Marketing, Including the Brand Management and Pricing Tracks

Almost any smart business leader will tell you marketing is playing an increasingly important role in today’s instant access, 24/7 global marketplace. Staying ahead of your competition, regardless of the business you’re in, means satisfying the customer better than the others. We’ll prepare you for those challenges with one of the best and brightest marketing departments in the country.*

Our Brand Management track helps you develop skills in everything from strategy and product development to sales and promotion, while our innovative Pricing Track teaches you how to utilize “big data” analysis to make smart decisions for profitable pricing strategies. You may also combine marketing to round out your education. Popular combinations include marketing and finance, marketing and operations management, and marketing and electronic commerce.

Required core courses, plus five other courses:

MKT 412 Marketing Research

 

Plus four elective courses from the following list—at least two of those elective courses must be from Group A
Group A  
MKT 414 Pricing Policies (STR 423)
MKT 432 New Product Strategy
MKT 433 Advertising Strategy
MKT 435 Channels Strategy
Group B  
HSM 440 Evolving Medical Markets (BPP440)
MKT 431 Consumer Behavior
MKT 436 Marketing Analytics (ECM 436)
MKT 437 Digital Marketing Strategy (ECM 437)
MKT 441 Brand Management 
MKT 442 Special Topics in Marketing
MKT 448 Brand Strategy
MKT 449 Global Marketing Strategy
MKT 451 Advanced Marketing Analytics

 

Brand Management Track

If you’re looking to become a brand or product manager in either the consumer or industrial products markets or in financial services, we offer a unique and truly exceptional Brand Management Track.

Participation in the program requires taking:

MKT 412 Marketing Research
MKT441 Brand Management 

 

And choosing three courses out of:
MKT 414 Pricing Policies (STR 423)
MKT 432 New Product Strategy
MKT 433 Advertising Strategy
MKT 435 Channels Strategy
MKT 448 Brand Strategy 

 

Pricing Track

If you are interested in a career in pricing, or simply want to master state-of-the-art techniques, Simon offers a pricing track that is on the cutting edge in this dynamic and fast growing field. The Pricing Track enables you to integrate the foundations of your Simon degree, including analytic marketing, cost accounting, finance, managerial economics, operations, and strategy to deliver profitable pricing models for your future employers and organizations.

If you wish to take the Pricing Track, you should complete the following 5 courses:

STR 423 Pricing Policies (MKT 414) - Should be taken before courses listed below
STR 438 B2B Pricing (MKT 438)

or

STR 439 Advanced Topics in Pricing
STR 421 Competitive Strategy
MKT 412 Marketing Research
MKT 436 Marketing Analytics

In addition to these required courses, the faculty require one additional course from the list below:

ACC 410 Strategic Cost Analysis
GBA 435 Negotiation Theory and Practice: Bargaining for Value (ENT 435)
STR 438 B2B Pricing (MKT 438) 

or

STR 439 Advanced Topics in Pricing (Counting only the one not taken to satisfy the list above)
STR 422 Game Theory for Managers

 

* Subject to change. For most up-to-date concentration requirements, please refer to the Course Catalog.

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