Simon’s Master of Science in Business Administration with a Concentration in Marketing offers you a compact, highly focused program that gives you the skills and experience necessary to stand out in a variety of marketing positions. Graduates are likely to assume a position in market research, sales management, or advertising.
Marketing knowledge and skills have become a necessity in today’s increasingly competitive business environment. Regardless of the business, your success depends on satisfying the customer more than the competition. The Master’s Program in Marketing prepares you make that success happen.
Through a combination of theory and application, the marketing curriculum will teach you the fundamentals of interpreting market data and help you develop the skills to accurately communicate those results to a wider audience. Real–world scenarios are introduced through case studies, hands–on exercises, guest speakers, and special projects, all designed to help excel in this exciting field.
Simon offers a number of resources outside of the classroom to students interested in the field of marketing. The Simon Marketing Association sponsors an annual marketing case competition along with numerous networking events. Recent corporate sponsors of the case competition have included Fisher-Price Inc. and Heineken USA. Additionally, the Simon Pricing Club helps students to develop practical pricing skills beyond the classroom and develop solid foundations for careers in the field. The club connects members with the Professional Pricing Society.
Simon students also have the opportunity to join the Rochester Chapter of the American Marketing Association activities including networking events with others interested in the field of marketing, as well as lectures with prominent marketing professionals.