Center for Pricing

Pricing Brochure

Please let us know what your interests are by filling out the interest topics form

The Mission of the Center for Pricing

The Center for Pricing is part of the Simon Graduate School of Business at the University of Rochester. Its primary mission is to serve as a center of excellence for research and education in pricing and to provide a platform for meaningful interaction between business executives, educators, and researchers in this high-demand field.

Pricing is one of the most important, least understood, and most controversial decisions firms have to make. Doing it poorly is easy; doing it well is a challenge. Not surprisingly, there is a growing, and a largely unmet demand, for talented graduates who have the know-how and training in pricing techniques and strategies to improve bottom-line profits.

The Simon Graduate School of Business at the University of Rochester is establishing a first-of-its-kind program, the Center for Pricing. The Center aims to provide a top-notch pricing education, supplying the business world with graduates who are trained in the very best and latest pricing techniques.

The Simon School's Center for Pricing plans to offer a concentration that will ultimately allow M.B.A. students to take several advanced courses in pricing and to major in this important field. More than 50 percent of our M.B.A. students have indicated that they would consider such a major.

Historically, 90 to 95 percent of our students (regardless of major) take our existing, specialized pricing course. It is the school's most popular elective. Given this strong interest in pricing by our student body, and our curriculum, which is solidly grounded in economics, analytical thinking, and quantitative models, we feel we offer the perfect platform on which to build this Center.

Student Resources in Pricing

• Pricing Policies course
• Advanced pricing course
• Pricing Lunch and Learn series
• Visiting speaker series on selected pricing topics
• Student-Managed pricing club
• Dedicated Web site for pricing issues (www.Simon.rochester.edu/pricingcenter).
• Workshops on selected pricing topics hosted by industry practitioners in the field.

For Additional Information

To learn more about the Center for Pricing and how you can get involved, e-mail centerforpricing@simon.rochester.edu, or call 585-275-4791.