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Academic Programs

Because each M.B.A. student has varying career interests and goals, you may decide which 11 elective courses you wish to pursue from 14 different areas of concentration. Elective courses in each area involve the application, implementation and integration of principles previously learned in the core courses. In addition to the cross-functional core curriculum, areas of functional specialization include:

Because of the increasing reliance managers place on information technology, knowledge of, and a substantial ability to use computers is integral to the Simon education.

Much of the academic work in the M.B.A. program will rely on computer-based analysis and computer-assisted presentations. Upon completion of the first quarter of your first year, faculty will expect you to have a working knowledge of spreadsheet and word-processing software. The programs most widely used are Microsoft ExcelTM and AccessTM. Most of the core curriculum and several elective courses require significant computer use. Solid knowledge of these programs is excpeted.

Core Courses

  • ACC 401. Corporate Financial Accounting
  • CIS 401. Information Systems for Management
  • FIN 402. Capital Budgeting and Corporate Objectives
  • GBA 411. Framing and Analyzing Business Problems 1
  • GBA 412. Framing and Analyzing Business Problems 2
  • MKT 402. Marketing Management
  • OMG 402. Operations Management
  • STR 401. Managerial Economics
  • STR 403. The Economic Theory of Organizations

In addition, full-time M.B.A. students are required to take the Management Communication course sequence.

ACCOUNTING AND INFORMATION SYSTEMS (AIS)

(6 courses)

Given the close working relationship between the accounting function and information technology in organizations, the School offers a joint concentration in Accounting and Computers and Information Systems. The concentration provides thorough training in both areas.


Required core courses, plus six other courses. At least four must be selected from this list:

  • ACC 411. Financial Statement Analysis
  • ACC 438. Auditing II—Auditing and Information Systems
  • CIS 413. The Economics of Information Management
  • CIS 415. Business Process Analysis and Design (ECM 415)
  • CIS 416. Advanced Information Technology (ECM 416)

The other two may be selected from this list:

  • ACC 417. Auditing
  • ACC 418. Taxes and Business Strategy
  • ACC 423. Financial Reporting I
  • ACC 424. Financial Reporting II
  • ACC 431. International Financial Statement Analysis
  • CIS 446. Financial Information Systems (FIN 446)
  • CIS 512. Advanced Topics in Database Design
  • FIN 413. Corporate Finance

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BUSINESS ENVIRONMENT AND PUBLIC POLICY (BPP)

(4 courses)

Business success requires an understanding of the economic environment in which a firm operates. The Business Environment and Public Policy concentration provides the skills required to achieve this understanding.

Required core courses, plus four other courses. At least two of the four must be selected from this list:

  • BPP 426. Macroeconomics
  • BPP 431. Legal and Tax Considerations of New Ventures (ENT 431)
  • BPP 440. Evolving Medical Markets (HSM 440)
  • BPP 442. International Economics and Finance (FIN 442)
  • FIN 430. Financial Institutions

The other two may be selected from this list:

  • STR 422. Strategic Decision Making: Theory and Practice
  • STR 423. Pricing Policies (MKT 414)
  • STR 424. Managing Human Resources
  • STR 425. Organization of Industry and Markets
  • STR 426. Property Rights and the Law

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COMPETITIVE AND ORGANIZATIONAL STRATEGY (STR)

(5 courses)

The Competitive and Organizational Strategy concentration builds on the economic fundamentals introduced in STR 401 and STR 403. Its cross-functional and integrative curriculum provides a sound basis for the evaluation and implementation of a broad range of business strategies and policies. Topics included are: policies internal to the firm such as compensation, performance evaluation, job design and aspects of hiring; strategic interaction among industry competitors, including pricing and advertising; and the influence of external factors such as the regulatory and macroeconomic environments.

Skills offered by the STR curriculum will develop the student’s ability to identify the root causes of business problems and sources of new opportunities. The student will respond to these problems and opportunities with innovative solutions and strategies based upon the School’s economics-based approach to management. The concentration holds particular interest to those seeking careers in consulting, general management or industry analysis, as well as those seeking an integrative complement to concentrations in other functional areas. Particular emphasis goes to developing the student’s capacity to deal with unstructured business situations.

Required core courses, plus five other courses. At least three must be selected from this list:

  • STR 421. Economics of Competitive Strategy
  • STR 422. Strategic Decision Making: Theory and Practice
  • STR 423. Pricing Policies (MKT 414)
  • STR 424. Managing Human Resources
  • STR 431. Practicum on Competitive Strategy
  • STR 440. Organizational Governance and Control

The other two may be selected from this list:

  • ACC 411. Financial Statement Analysis
  • BPP 426. Macroeconomics
  • BPP 440. Evolving Medical Markets (HSM 440)
  • BPP 442. International Economics and Finance (FIN 422)
  • CIS 413. The Economics of Information Management
  • CIS 415. Business Process Analysis and Design (ECM 415)
  • FIN 413. Corporate Finance
  • FIN 423. Corporate Financial Policy and Control
  • FIN 433. Cases in Finance
  • MKT 435. Distribution Channels and Salesforce Management
  • MKT 441. Brand Management Workshop
  • MKT 449. Global Marketing Strategy
  • OMG 412. Service Management
  • OMG 413. International Manufacturing and Service Strategy
  • STR 425. Organization of Industry and Markets
  • STR 426. Property Rights and the Law
  • STR 427. Organizational Behavior
  • STR 430. Health Sciences Management and Strategy (HSM 430)
  • STR 441. Executive Strategy Seminar

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COMPUTERS AND INFORMATION SYSTEMS (CIS)

(4 courses)

The CIS concentration, taken by itself or combined with another functional concentration such as accounting, electronic commerce, finance or operations management, prepares students to manage the broad array of information-systems issues that arise in every organization or to act as successful management consultants.

The program focuses on the leading approaches used in the design and development of effective business processes that leverage information technology. It also emphasizes the major business issues that arise in choosing information technologies, designing information processes for improving the effectiveness of specific applications and using enterprise information technology for gaining competitive benefits. The concentration develops the necessary skills for managing in the current environment of rapid technological evolution, increased competition and global markets. In the required courses, students learn how to analyze the fundamental subjects of business information and decision processes in organizations, and the resulting economic and technological trade-offs. In the advanced electives, students can study various aspects of electronic commerce, business process design, advanced information technologies, financial-information systems and business data communications systems. A technical background prior to entering the M.B.A. program is not a prerequisite to success in the CIS concentration. The faculty in this area make use of computers in the curriculum and in elective courses and also allow their use in some exams.

Required core courses, plus:

  • CIS 413. The Economics of Information Management

At least one of:

  • CIS 415. Business Process Analysis and Design (ECM 415)
  • CIS 416. Advanced Information Technology (ECM 416)

Remaining one or two courses selected from this list:

  • ACC 438. Auditing II—Auditing and Information Systems
  • CIS 418. Business Modeling and Analysis for Management
  • CIS 440. Electronic Commerce Strategy (ECM 440)
  • CIS 446. Financial Information Systems (FIN 446)
  • CIS 512. Advanced Topics in Database Design
  • ECM 437. Marketing on the Internet (MKT 437)
  • MKT 436. Database Marketing (ECM 436)

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CORPORATE ACCOUNTING (ACC)

(5 courses)

Corporations actively recruit M.B.A. accounting majors for positions in the offices of controller, treasurer and internal auditing, as well as in accounting departments. Many corporate finance positions also require strong corporate accounting backgrounds.

Required core courses, plus:

  • ACC 411. Financial Statement Analysis
  • FIN 411. Investments
  • FIN 413. Corporate Finance

Plus two courses selected from this list:

  • ACC 417. Auditing
  • ACC 418. Taxes and Business Strategy
  • ACC 423. Financial Reporting I
  • ACC 424. Financial Reporting II
  • ACC 431. International Financial Statement Analysis
  • FIN 423. Corporate Financial Policy and Control

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ELECTRONIC COMMERCE (ECM)

(5 courses)

TheSimon School introduced a concentration in Electronic Commerce in September 1999. Managing in this rapidly evolving environment requires an understanding of the technology infrastructure needed for e-commerce and the new business models that leverage on the special capabilities of the Internet. Students learn state-of-the-art tools for supporting the marketing, logistical, financial and service-delivery aspects of doing business online. The concentration prepares students to create, manage, direct and analyze e-commerce initiatives. Courses in this concentration combine ideas, cases, projects and guest lectures by Internet entrepreneurs.

Required core courses, plus:

  • ECM 437. Marketing on the Internet (MKT 437)
  • ECM 440. Electronic Commerce Strategy (CIS 440)

Plus at least one from the Marketing electives:

  • MKT 412. Marketing Research
  • MKT 433. Advertising and Sales Promotion
  • MKT 435. Distribution Channels and Salesforce Management
  • ECM 436. Database Marketing (MKT 436)

Plus at least one from the Information Technology electives:

  • ECM 415. Business Process Analysis and Design (CIS 415)
  • ECM 416. Advanced Information Technology (CIS 416)
  • CIS 446. Financial Information Systems (FIN 446)
  • Plus any elective from the following:
  • OMG 411. Supply Chain Management
  • GBA 423. New Venture Management and Entrepreneurship (ENT 423)

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ENTREPRENEURSHIP (ENT)

(4 courses)

The Simon School is committed to the teaching of entrepreneurship. The Entrepreneurship concentration allows the student to draw from a variety of carefully selected courses to become a business generalist, well versed in organizing and managing resources. Graduates with this concentration have started their own ventures or have pursued “intrapreneurial” careers with major corporations. Students often combine this concentration with finance or marketing to further enhance their educational base. This is especially true for those pursuing investment banking/M&A where the entrepreneurship knowledge can be very useful.

Required core courses, plus:

  • MKT 412. Marketing Research

Plus at least one of:

  • ENT 422. The Role of Entrepreneurship in Value Creation in Large and Small Enterprises
  • ENT 423. New Venture Management and Entrepreneurship

Plus two courses selected from this list:

  • ACC 411. Financial Statement Analysis
  • CIS 413. The Economics of Information Management
  • CIS 415. Business Process Analysis and Design (ECM 415)
  • ENT 424. Projects in Entrepreneurship
  • ENT 431. Legal and Tax Considerations of New Ventures
  • ENT 432. Basic Business Law
  • FIN 413. Corporate Finance
  • FIN 423. Corporate Financial Policy and Control
  • FIN 433. Cases in Finance
  • GBA 482. Business Policy
  • MKT 414. Pricing Policies (STR 423)
  • MKT 432. Product Planning and Development
  • OMG 412. Service Management
  • OMG 413. International Manufacturing and Service Strategy

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FINANCE (FIN)

(5 courses)

The Simon School is best known for its research and scholarship in the area of finance. This concentration provides students with state-of-the-art techniques for financial analysis. Students learn to formulate and solve important corporate-finance problems and to obtain information from the many databases on financial markets.

Required core courses, plus:

  • FIN 411. Investments
  • FIN 413. Corporate Finance

Plus three courses selected from this list:

  • ACC 411. Financial Statement Analysis
  • ACC 423. Financial Reporting I
  • ACC 424. Financial Reporting II
  • ACC 431. International Financial Statement Analysis
  • APS 420. Applied Time Series Analysis
  • BPP 426. Macroeconomics
  • FIN 423. Corporate Financial Policy and Control
  • FIN 424. Options and Futures Markets
  • FIN 430. Financial Institutions
  • FIN 433. Cases in Finance
  • FIN 434. Investment Management and Trading Strategies
  • FIN 442. International Economics and Finance (BPP 442)
  • FIN 446. Financial Information Systems (CIS 446)
  • FIN 448. Fixed-Income Securities
  • FIN 511. Advanced Financial Economics
  • FIN 532. Advanced Topics in Capital Markets
  • FIN 534. Advanced Topics in Corporate Finance
  • HSM 431. Applications of Corporate Finance and Governance to Health Care
  • STR 440. Organizational Governance and Control

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HEALTH SCIENCES MANAGEMENT (HSM)

(5 courses)

The Health Sciences Management concentration draws on the Simon School ’s proven strengths and directs them to a dynamic industry. The Simon School ’s concentration focuses primarily on two management issues: ongoing operations and strategic planning. This is in contrast to the traditional Master of Public Health programs which generally focus on public policy issues. The program especially suits future health sciences consultants and front-line managers in health maintenance organizations, hospitals, insurance companies and pharmaceutical firms.

Required core courses, plus five additional courses as follows:

At least two of:

  • HSM 430. Health Sciences Management and Strategy (STR 430)
  • HSM 431. Applications of Corporate Finance and Governance to Health Care
  • HSM 437. Managing Health Care Operations (OMG 437)
  • HSM 440. Evolving Medical Markets (BPP 440)

The remaining courses can be taken from the list below:

  • ACC 411. Financial Statement Analysis
  • CIS 415. Business Process Analysis and Design (ECM 415)
  • OMG 412. Service Management
  • PM 425. Health Economics*

or

  • PM 436. Health Policy*
  • PM 484. Medical Decisions and Cost-Effectiveness Analysis*
  • STR 421. Economics of Competitive Strategy
  • STR 424. Managing Human Resources

Additionally, one of the remaining courses may be taken from the following, provided the project is health care related:

  • MKT 441. Brand Management Workshop
  • OMG 415. Process Improvement
  • STR 431. Practicum on Competitive Strategy

*Courses taught at the University of Rochester School of Medicine and Dentistry, Department of Community and Preventive Medicine.

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INTERNATIONAL MANAGEMENT

The International Management concentration gives students opportunities to apply various disciplines to international markets. Differences in legal environments, currencies and workplace practices among countries provide both challenges and problems for businesses operating in the global marketplace.

One of two options will satisfy the concentration. The International Management option includes one required course and three electives. The International Management Exchange option includes one required course, one elective and one term (minimum of six credits) in an approved International Exchange Program.

INTERNATIONAL MANAGEMENT (ITL)

(4 courses)

Required core courses, plus:

  • FIN 442. International Economics and Finance (BPP 442)

Plus three courses selected from this list:

  • ACC 431. International Financial Statement Analysis
  • BPP 426. Macroeconomics
  • GBA 486. Management of Technology (ENT 486)
  • GBA 494. Foreign Language Transfer Credit (three credits)
  • MKT 449. Global Marketing Strategy
  • OMG 413. International Manufacturing and Service Strategy
  • STR 421. Economics of Competitive Strategy
  • STR 424. Managing Human Resources

INTERNATIONAL MANAGEMENT EXCHANGE (ITLE)

(Two courses at the Simon School , plus International Exchange Program. See p. 43)

  • FIN 442. International Economics and Finance (BPP 442)

Plus one course selected from this list:

  • ACC 431. International Financial Statement Analysis
  • BPP 426. Macroeconomics
  • GBA 486. Management of Technology (ENT 486)
  • GBA 494. Foreign Language Transfer Credit (three credits)
  • MKT 449. Global Marketing Strategy
  • OMG 413. International Manufacturing and Service Strategy
  • STR 421. Economics of Competitive Strategy
  • STR 424. Managing Human Resources

Plus one term in one of the approved International Exchange Programs (GBA 492—six credits; GBA 493—nine credits).

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MARKETING (MKT)

(5 courses)

Marketing knowledge and skills have become a necessity in today’s increasingly competitive global business environment. Regardless of the kind of business—consumer goods or industrial goods, financial services or the non-profit sector—success depends on satisfying the customer better than one’s competitors. The Marketing concentration at the Simon School prepares M.B.A. students for these challenges. Alumni with Marketing concentrations now hold key positions in marketing management, research and consulting. Specialized programs are offered to students interested in brand management. In addition, many students have combined marketing with another discipline to round out their education. Popular combinations include marketing/finance, marketing/operations management, and marketing/electronic commerce.

The Marketing curriculum emphasizes the integration of applications with theory. Applications are introduced via cases, experiential exercises, guest speakers and projects. Elective courses provide opportunities to pursue specific interests in marketing.

Required core courses, plus:

  • MKT 412. Marketing Research

Plus four elective courses from the following list. At least two of those elective courses must be from Group A.

Group A

  • MKT 414. Pricing Policies (STR 423)
  • MKT 432. Product Planning and Development
  • MKT 433. Advertising and Sales Promotion
  • MKT 435. Distribution Channels and Salesforce Management

Group B

  • HSM 440. Evolving Medical Markets (BPP 440)
  • MKT 431. Consumer Behavior
  • MKT 436. Database Marketing (ECM 436)
  • MKT 437. Marketing on the Internet (ECM 437)
  • MKT 441. Brand Management Workshop
  • MKT 442. Special Topics in Marketing
  • MKT 448. Brand Strategy Workshop
  • MKT 449. Global Marketing Strategy

Brand Management Track

(5 courses)

For those students wishing to become brand/product managers in either the consumer or industrial products markets or in financial services, a unique Brand Management Track is offered. Participation in the program requires taking MKT 412 (Marketing Research), MKT 441 (Brand Management Workshop) and choosing three courses out of:

  • MKT 414. Pricing Policies (STR 423)
  • MKT 432. Product Planning and Development
  • MKT 433. Advertising and Sales Promotion
  • MKT 435. Distribution Channels and Salesforce Management
  • MKT 448. Brand Strategy Workshop

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OPERATIONS MANAGEMENT—MANUFACTURING (OMGM)

(4 courses)

Operations Management is concerned with the management of a firm’s physical, financial and human resources with the objective of producing, distributing and selling goods and services. Operations Management has become increasingly important due to renewed interest in productivity and the utilization of operations for competitive advantage. Students may choose one of two tracks—manufacturing management or service management.

The manufacturing management track appeals to students preparing for a career in manufacturing or consulting. This track benefits those managing the manufacturing function, as well as those supporting it in finance, accounting and marketing. The manufacturing track provides training in the latest ideas about production management.*

The faculty in this area make use of computers in the core courses and in elective courses and also allow their use in exams.

Required core courses, plus:

  • OMG 411. Supply Chain Management
  • OMG 412. Service Management
  • OMG 413. International Manufacturing and Service Strategy
  • OMG 415. Process Improvement

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OPERATIONS MANAGEMENT—SERVICES (OMGS)

(4 courses)

Operations Management is concerned with the management of a firm’s physical, financial and human resources with the objective of producing goods and services. Operations management is becoming increasingly important due to renewed interest in productivity and the utilization of operations for competitive advantage. Students may choose one of two tracks—service management or manufacturing management.

The service management track appeals to students preparing for a career in service-oriented industries such as finance, consulting and retailing. We recommend this track for those targeting a career with line responsibilities or consulting. The service track will help students receive a general management perspective.*

Required core courses, plus:

  • OMG 413. International Manufacturing and Service Strategy
  • OMG 415. Process Improvement

Plus one of these courses:

  • OMG 412. Service Management
  • OMG 437. Managing Health Care Operations (HSM 437)

Plus one course selected from this list:

  • CIS 415. Business Process Analysis and Design (ECM 415)
  • CIS 441. System Simulation (MSM 441)
  • FIN 446. Financial Information Systems (CIS 446)
  • OMG 412. Service Management
  • OMG 416. Project Management

*Experience has shown that students pursuing a career in Operations Management benefit from taking additional courses such as STR 424 (Managing Human Resources) or STR 427 (Organizational Behavior).

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PUBLIC ACCOUNTING (CPA)

(13 courses*)

The Public Accounting concentration offers courses needed toward the requirements for the Uniform Certified Public Accounting (CPA) examination in New York and other states. The degree is Licensure Qualified for New York State.

Required core courses, plus:

  • ACC 410. Accounting for Management and Control
  • ACC 411. Financial Statement Analysis
  • ACC 417. Auditing
  • ACC 418. Taxes and Business Strategy
  • ACC 423. Financial Reporting I
  • ACC 424. Financial Reporting II
  • ACC 436. Advanced Accounting Research
  • ACC 437. Basic Federal Income Tax Accounting
  • ACC 438. Auditing II—Auditing and Information Systems
  • BPP 432. Basic Business Law (ENT 432)
  • BPP 433. Advanced Business Law and Ethics
  • FIN 411. Investments
  • FIN 413. Corporate Finance

By fulfilling the Public Accounting concentration requuirements, students will also fulfill the Finance concentration requirements and the Corporate Accounting concentration requirements.

*This concentration requires 13 electives, 11 of which are included in the requirement for the full-time M.B.A. The final two courses necessary to complete this concentration are offered free of charge.

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