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Dean Andrew Ainslie

Dean of Simon Business School, Professor of Marketing

Andrew Ainslie is the 7th dean of the University of Rochester's Simon Business School.

Biography Andrew Ainslie became the seventh dean of the University of Rochester’s Simon Business School in 2014. He is responsible for the administrative and academic functions of the School and is the leading advocate of its faculty, programs, and students to the business community and other external constituencies. During the past two years, Ainslie has developed a Strategic Plan called Simon 2020, with the goal of being ranked among the top 25 business schools by the 2020–21 academic year, while drawing less than five percent from the School’s endowment. He has streamlined the operations of the School, focusing on reducing the program offerings to sharpen the focus of the Admissions, Faculty, Career Placement, and Administrative Staff. In 2016, Full-Time MBA applications were up over 20 percent.

A critical area of improvement has been to enhance the way the School engages with its students and to boost their satisfaction. The newly created Office of Student Engagement and the development of co-curricular EDGE programming is already showing significant return on investment. Other recent changes include heightened emphasis on experiential learning, revamped new-student orientation, and classroom renovations and technology upgrades. In addition, the School received an anonymous $20 million gift commitment in 2016, the largest in its history, exceeding its $85 million fundraising goal for The Meliora Challenge: The Campaign for the University of Rochester.

Before joining Simon Business School, Ainslie served as senior associate dean for the full-time MBA program at the UCLA Anderson School of Management from 2010–2014. While at UCLA, he led admissions, student services, and career placement. During that time, the school increased admissions more than 60 percent, grew placements over 20 percent, and revised its curriculum to better meet market demands and student needs.

Ainslie was also an associate professor of marketing at UCLA Anderson and was previously assistant professor of marketing from 2000–2005. Previously, he was assistant professor of marketing at Cornell University’s Johnson Graduate School of Management from 1997–2000.

Before beginning his academic career, Ainslie had a 10-year career in business, including as an electrical engineer for AECI (South Africa), sales and marketing for Hewlett Packard (South Africa), corporate finance with Standard Merchant Bank, and marketing and development for Compustat.

Research Dean Ainslie’s major research interests are in economic and statistical models of consumer behavior and in direct marketing. In particular, he is focused on developing variance components models for a variety of environments. Topics he has investigated include: new products and movie diffusion, model performance, and consumer behavior uncovered through choice modeling. Most recently, he is studying the effect of store characteristics on consumer purchasing behavior.

Academic History Fields of Specialization:

  • New products and movie diffusion
  • Model performance
  • Consumer behavior uncovered through choice modeling
  • Effect of store characteristics on consumer purchasing behavior
  • Inventory effects on consumer behavior
  • Economic understanding of RFM models in direct marketing

Publications and Refereed Journals

  • Sonnier, G. and A. Ainslie, “Estimating the Value of Brand-Image Associations: The Role of General and Specific Brand Image”, Journal of Marketing Research, 2011, vol.48/3, pp. 518-531
  • Andrews, R., A. Ainslie and I. Currim, “On the Recoverability of Choice Behaviors with Random Choice Models in the Context of Limited Data and Unobserved Effects”, Management Science, 2008, Vol. 54/1, pp.83-99.
  • Sonnier, G., A. Ainslie, and T. Otter, “Heterogeneity Distributions of Willingness-to-Pay in Choice Models, Quantitative Marketing and Economics, 2007, Vol. 5/3, pp. 313-331.
  • Ainslie, A., X. Drèze and F. Zufryden, “Modeling Movie Lifecycles and Market Share”, Marketing Science, 2005, Vol. 24 (3), 508-17.
  • Steenburgh, T., A. Ainslie and P.H. Engebretson: “Revealing the Information in Zipcodes: Bayesian Massively Categorical Variables and Aggregated Data in Direct Marketing”,  Marketing Science, 22/1 (Winter) 2003, 40-57.
  • Jordan Louviere, Street D., Carson R., Ainslie A., Deshazo J. R., Cameron T., Hensher D., Kohn R., Marley T., “Dissection the random component of Utility”, Marketing Letters 13/3, August 2002, 177-193.  
  • Andrews, R., A. Ainslie and I. Currim: “An Empirical Comparison of Logit Choice Models with Discrete vs. Continuous Representations of Heterogeneity”, Journal of Marketing Research, November 2002, 479-487.
  • Talukdar, Debrabata, K. Sudhir and Andrew Ainslie, “Investigating New Product Diffusion across Products and Countries”,  Marketing Science, 21/1 (Winter) 2002, 97-114.
  • Seetharaman, P.B., A Ainslie and P Chintagunta, “Investigating Household State Dependence Effects Across Categories", Journal of Marketing Research, November 1999, 488-500.
  • Ainslie, Andrew and Peter E. Rossi: “Similarities in Choice Behavior across Multiple Categories”. Marketing Science, Summer 1998, 91-106.  
  • Ainslie, Andrew and Leyland Pitt, "Marketplace: Unibank and the Analysis of the Excursioncard Customer Database: A Practical Application of Statistical Techniques in Database Marketing", Journal of Interactive Marketing, 12/3 (Summer) 1998, 57-66.  
  • Ainslie, Andrew and Xavier Drèze: “Data Mining: Using Neural Networks as a Benchmark for Model Building”, Décisions Marketing, Winter 1996.
  • Ainslie, Andrew and Leyland Pitt: “Customer Retention Analysis”, Journal of Direct Marketing, Summer 1992, 31-43.

Awards and Fellowships

  • 1990: Old Mutual Gold Medal for academic achievement on the MBA
  • 1996-1997: Oscar Mayer PhD fellowship
  • 1998: Finalist, John D.C. Little Best Paper Award in Marketing
  • 2001: Marketing Science Institute Young Scholar

Education Ainslie received a B.Sc. in electrical engineering from the University of Cape Town in 1983 and an MBA in marketing from Cape Town in 1990. He received a PhD in marketing and statistics from Chicago Booth in 1998.



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