Area(s) of Expertise
Avery Haviv is an Associate Professor of Marketing at the Simon Business School. Avery joined the Simon Business School as an Assistant Professor after receiving his Ph.D. in Quantitative Marketing from the University of Toronto Rotman School of Management. His research interest is in the empirical application of structural models and natural experiments to optimize marketing investment and performance, and has been published in Marketing Science, Management Science, Journal of Marketing, and Operations Research. His teaching, for which he has won multiple awards, focuses on the selection and application of causal and predictive models. He has also worked as a consultant in the market research industry.
Marketing WorkshopPredictive & Causal Analytics
- Research Interests
Avery Haviv's research is based on the empirical application of structural models and natural experiments to optimize strategic advertising investments, consumer search and spillovers, and spans the consumer packaged goods and video game industries, as well as healthcare. His research has appeared in Marketing Science, Management Science, Journal of Marketing, and Operations Research.
- Teaching Interests
Avery Haviv's teaching focuses on the selection and application of causal and predictive models to solve marketing problems. Avery has won the the Simon School of Business Superior Teaching Award in Business Analytics in 2018, 2019, 2020, and 2022, in Marketing Analytics in 2019 and 2022, and the Gitner Prize for Teaching Excellence in 2019.
Brand Building to Deter Entry and its Impact on Brand Value2023Management ScienceConsumer Search, Price Promotions, and Counter-Cyclic Pricing2022Marketing ScienceIncreasing Organ Donor Registrations with Behavioral Interventions: A Field Experiment2021Journal of MarketingIssue3Volume85Cyclic Variables and Infinite Horizon Structural Dynamic Models2020Operations ResearchIntertemporal Demand Spillover Effects on Video Game Platforms2020Management ScienceIssue10Volume66Measuring and Understanding Brand Value in a Dynamic Model of Brand Management2017Marketing ScienceIssue4Volume36