Area(s) of Expertise
Before joining the Simon School in 2012, Ronald Goettler was an Assistant Professor of Marketing at the University of Chicago.
- Research Interests
Professor Goettler’s research spans quantitative marketing, industrial organization, and finance, with an emphasis on structural econometric methods to understand consumer and firm behavior. He is particularly interested in high-tech industries, focusing on the relationship between competition and innovation and on the marketing of new products. Goettler’s research has been published in various academic journals including the Journal of Political Economy, the RAND Journal of Economics, and the Journal of Marketing Research. His paper, “Equilibrium in a Dynamic Limit Order Market,” which appeared in the Journal of Finance, was nominated for the journal’s Smith-Breeden Prize and won the NYSE award for the best paper on equity trading at the 2004 Western Finance Association Meeting.
- Teaching Interests
Economics, Marketing, Strategy, and Entrepreneurship
Competition and Product Innovation in Dynamic Oligopoly2014Quantitative Marketing and Economics / SpringerIssue1Volume12New Drug Diffusion when Forward-Looking Physicians Learn from Patient Feedback and Detailing2012Jounral of Marketing ResearchIssue6Volume49Does AMD spur Intel to innovate more?2011Journal of Political EconomyIssue6Volume119Tariff Choice with Consumer Learning and Switching Costs2011Journal of Marketing ResearchIssue4Volume48Informed Traders and LImit Order Markets2009Journal of Financial EconomicsIssue1Volume93Cofinancing to Manage Risk in the Motion Picture Industry2005Journal of Economics and Management StrategyIssue2Volume14Equilibrium in a Dynamic Limit Order Market2005Journal of FinanceIssue5Volume60Structural Applications of teh Discrete Choice Model2002Marketing LettersIssue3Volume13Spatial Competition in the Network Television Industry2001RAND Journal of EconomicsIssue4Volume32