Area(s) of Expertise
Before joining Simon, Yufeng Huang obtained his PhD in Marketing and MS in Economics at Tilburg University (Netherlands).
Advanced Topics in Quantitative Marketing ResearchProgramming for Analytics
- Research Interests
Frictions faced by consumers and firms – decision heuristics and information frictions, switching costs, and transportation costs; Platform design, pricing, and e-commerce; Quantitative marketing and empirical IO
- Teaching Interests
Data analytics and pricing
Learning to set prices2022Journal of Marketing ResearchIssue2Volume59Consumer Transportation Costs and the Value of E-commerce: Evidence from the Dutch Apparel IndustryMarketing ScienceTied Goods and Consumer Switching Costs2022Marketing ScienceIssue1Volume41Intertemporal Demand Spillover Effects on Video Game Platforms2020Management ScienceIssue10Volume66Learning by doing and the Demand for Advanced Products2019Marketing ScienceIssue1Volume38Pennies for your thoughts: Costly product consideration and purchase quantity thresholds2018Marketing ScienceIssue6Volume37Corruption and Firm Growth in Transitional Economies (in Chinese)2010China Economic QuarterlyIssue4Volume015