Yufeng Huang
Associate Professor
Area(s) of Expertise
Marketing
Bio
Before joining Simon, Yufeng Huang obtained his PhD in Marketing and MS in Economics at Tilburg University (Netherlands).
- Courses
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Advanced Topics in Quantitative Marketing ResearchProgramming for Analytics
- Research Interests
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Frictions faced by consumers and firms – decision heuristics and information frictions, switching costs, and transportation costs; Platform design, pricing, and e-commerce; Quantitative marketing and empirical IO
- Teaching Interests
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Data analytics and pricing
- Publications
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Consumer Transportation Costs and the Value of E-commerce: Evidence from the Dutch Apparel IndustryMarketing ScienceIntertemporal Demand Spillover Effects on Video Game Platforms2020Management ScienceIssue10Volume66Learning by doing and the Demand for Advanced Products2019Marketing ScienceIssue1Volume38Pennies for your thoughts: Costly product consideration and purchase quantity thresholds2018Marketing ScienceIssue6Volume37Corruption and Firm Growth in Transitional Economies (in Chinese)2010China Economic QuarterlyIssue4Volume015