Biography
Before joining Simon, Yufeng Huang obtained his PhD in Marketing and MS in Economics at Tilburg University (Netherlands).
Courses
Advanced Topics in Quantitative Marketing Research
Programming for Analytics
Research Interests
Frictions faced by consumers and firms – decision heuristics and information frictions, switching costs, and transportation costs; Platform design, pricing, and e-commerce; Quantitative marketing and empirical IO
Teaching Interests
Data analytics and pricing
Publications
The promotional effects of live streams by Twitch influencers
2025
Marketing Science
Consumer Transportation Costs and the Value of E-commerce: Evidence from the Dutch Apparel Industry
2022
Marketing Science
Issue
5
Volume
42
Intertemporal Demand Spillover Effects on Video Game Platforms
2020
Management Science
Issue
10
Volume
66
Learning by doing and the Demand for Advanced Products
2019
Marketing Science
Issue
1
Volume
38
Pennies for your thoughts: Costly product consideration and purchase quantity thresholds
2018
Marketing Science
Issue
6
Volume
37
Corruption and Firm Growth in Transitional Economies (in Chinese)
2010
China Economic Quarterly
Issue
4
Volume
015