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Super Bowl Ad Cost Versus ROI

Super Bowl Ad Cost Versus ROISuper Bowl Ad Cost Versus ROISimon Business School

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At $4M for a 30 second ad, cost versus return on investment is a significant concern for companies considering advertising during the Super Bowl, but Simon Business School Executive Professor of Marketing George Cook says it's a very difficult thing to measure. To begin to understand Super Bowl ad ROI, Cook says you have to examine the ad objectives and weigh their worth. Cook gives his views on the best ads this year, and shares his overall impression of their effectiveness.


Simon offers a rigorously quantitative, economics-based approach to decision-making in one of the most diverse student communities of any business school in America. Our degree programs inspire a new level of clarity: about how analytical frameworks drive success in business; about what it takes to collaborate and manage in the contemporary, global workplace; and about professional growth and goals.


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