Full-Time MS in

Marketing Analytics

Lead, don’t follow.

Simon’s STEM-designated MS in Marketing Analytics delivers strong ROI by preparing you for data-driven careers in marketing, research, pricing, and more. Gain the skills to turn consumer data into confident, evidence-based decisions that drive results.
 

Data Driven Students MSMA

A data-driven curriculum.

Turn marketing data into strategy with Simon’s STEM-designated MSMA. Choose your track, dive into analytics, and gain the skills to become the go-to expert for insights, pricing, and sales decisions in today’s digital, data-driven marketplace.

MSMA curriculum

students prep for presentation MSMA

The Integrated Student Experience

The Jay S. and Jeanne Benet Career Management Center and the Ainslie Office of Student Engagement (OSE) connect you with top employers and offer co-curricular experiences, including student clubs and leadership development, to enrich your education.

Student Experience

MS in Marketing Analytics Employment Overview
 

$76,896

Mean base salary plus signing bonus
for graduates employed in the US
(average, 2022–2024)
Career Paths

Many of our MS in
Marketing Analytics 
graduates choose careers in:

Market Research
Sales Analytics
Pricing

Sample Hiring Companies:

Applied Materials, Inc.
Bank of Beijing
Christian Louboutin
Temu
UBS
 

Admissions Tips, Insights & Events

Begin your MS analytics degree in January!

MS_Students
Begin your MS analytics degree in January!
Simon Admissions Team
As we head into the fall it’s natural to set your sights on the year ahead. Our application is open for Fall 2026 entry, but what if you didn’t have to wait a year to make your business school dreams a reality? Simon Business School is offering an opportunity for candidates interested in the MS in AI in Business, MS in Business Analytics, and MS in Marketing Analytics programs to begin in January
Read More »

Apply for the term that fits your goals—Simon offers multiple entry points.

Merit-based Scholarship available. No GMAT/GRE Score required. No previous coding experience required.

Spring 2026 Round 1 Deadline:
November 1

Begin your degree in January 2026
Learn More

Fall 2026 Round 2 Deadline:
January 5

Begin your degree in August 2026
Apply Now

simon analytics apply

Student and Alumni Stories: Join the MS Analytics Community This Spring

October 24, 9:00 a.m. ET

Wondering what it’s really like to be part of the analytics community at Simon? Join current students and alumni as they share their experiences, from navigating coursework and co-curriculars to building a network and advancing their careers. This session will provide an overview of the MS in Artificial Intelligence in Business, Business Analytics, and Marketing Analytics programs, offer a candid perspective on student life, and demonstrate the value of joining the Simon alumni network.

Register Now

Turn data into marketing strategy.

Simon’s MS in Marketing Analytics prepares you to do more than report numbers—you’ll learn to interpret data and use it to drive results. Taught by expert faculty, the program equips you with the analytical and strategic skills to excel in roles across marketing, research, pricing, and sales.
 

Class Profile

 

Get more information.

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Connect with Simon Business School.

Whether you're interested in visiting our campus, attending an event, speaking with a current student, or getting personalized advice, we have multiple options to help you learn more about our programs. Click the link below to discover how you can connect and take the next step in your journey with Simon.