Marketing Analytics
Lead, don’t follow.
Simon’s STEM-designated MS in Marketing Analytics delivers strong ROI by preparing you for data-driven careers in marketing, research, pricing, and more. Gain the skills to turn consumer data into confident, evidence-based decisions that drive results.

A data-driven curriculum.
Turn marketing data into strategy with Simon’s STEM-designated MSMA. Choose your track, dive into analytics, and gain the skills to become the go-to expert for insights, pricing, and sales decisions in today’s digital, data-driven marketplace.

The Integrated Student Experience
The Jay S. and Jeanne Benet Career Management Center and the Ainslie Office of Student Engagement (OSE) connect you with top employers and offer co-curricular experiences, including student clubs and leadership development, to enrich your education.
MS in Marketing Analytics Employment Overview
$76,896Mean base salary plus signing bonus | Many of our MS in | Sample Hiring Companies:Applied Materials, Inc. |
Admissions Tips, Insights & Events
Begin your MS analytics degree in January!

Apply for the term that fits your goals—Simon offers multiple entry points.
Merit-based Scholarship available. No GMAT/GRE Score required. No previous coding experience required.
Spring 2026 Round 1 Deadline: | Fall 2026 Round 1 Deadline: |

Student and Alumni Stories: Join the MS Analytics Community This Spring
October 24, 9:00 a.m. ET
Wondering what it’s really like to be part of the analytics community at Simon? Join current students and alumni as they share their experiences, from navigating coursework and co-curriculars to building a network and advancing their careers. This session will provide an overview of the MS in Artificial Intelligence in Business, Business Analytics, and Marketing Analytics programs, offer a candid perspective on student life, and demonstrate the value of joining the Simon alumni network.
Turn data into marketing strategy.Simon’s MS in Marketing Analytics prepares you to do more than report numbers—you’ll learn to interpret data and use it to drive results. Taught by expert faculty, the program equips you with the analytical and strategic skills to excel in roles across marketing, research, pricing, and sales. |
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Whether you're interested in visiting our campus, attending an event, speaking with a current student, or getting personalized advice, we have multiple options to help you learn more about our programs. Click the link below to discover how you can connect and take the next step in your journey with Simon.