Lead, don't follow
A data-driven curriculum.
Turn marketing data into strategy with Simon’s STEM-designated MSMA. Choose your track, dive into analytics, and gain the skills to become the go-to expert for insights, pricing, and sales decisions in today’s digital, data-driven marketplace.
MS in Marketing Analytics Employment Overview:
- $75,826 Mean base salary plus signing bonus for graduates employed in the US (average, 2025)
Many of our MS in Marketing Analytics graduates choose careers in:
- Market Research
- Sales Analytics
- Pricing
Sample Hiring Companies:
- Applied Materials, Inc.
- Bank of Beijing
- Christian Louboutin
Admissions Tips, Insights & Events
Explore what it takes to become a successful Simon MS applicant. From tips on strengthening your application to insights into the admissions process and student experiences, these resources can help you put your best foot forward. Use the buttons below to learn more and stay informed.
Next application deadline:
May 1
*By 11:59 p.m. ET
With rolling admissions, we review applications as soon as we receive them. Apply early to potentially receive your decision ahead of the round's deadline. We look forward to reviewing your candidacy!
Admission details:
- No GMAT/GRE score required
- Merit-based scholarships available
- Apply for free by May 1
- Receive your decision by June 15*
Career Support at Simon: Inside the Benet Center
The Integrated Student Experience
The Jay S. and Jeanne Benet Career Management Center and the Ainslie Office of Student Engagement (OSE) connect you with top employers and offer co-curricular experiences, including student clubs and leadership development, to enrich your education.
Turn data into marketing strategy.Simon’s MS in Marketing Analytics prepares you to do more than report numbers—you’ll learn to interpret data and use it to drive results. Taught by expert faculty, the program equips you with the analytical and strategic skills to excel in roles across marketing, research, pricing, and sales. |