Lunch (box lunches available) - Location: Schlegal Front Lawn Tent

Sophisticated Consumers with Inertia: Long-Term Implications from a Large-Scale Field Experiment

Klaus Miller (HEC Paris), Navdeep S. Sahni (Stanford), Avner Strulov-Shlain (Chicago Booth)

TV Advertising and Online Sales: The Role of Intertemporal Substitution

Anja Lambrecht (London Business School), Catherine Tucker (MIT), Xu Zhang (London Business School)

Break (refreshments available)

Welfare Effects of Personalized Rankings

Robert Donnelly (Instacart), Ayush Kanodia (Stanford), Ilya Morozov (Northwestern)

The Heterogeneous Effects of Social Media Content on Racial Attitudes

Conference Dinner (Wittink Award Presentation and QME Update)

Breakfast - Location: Schlegel Front Lawn Tent

Influencers: The Power of Comments

Cristina Nistor (Chapman University), Matthew Selove (Chapman University)

Drivers of Digital Attention: Evidence from a Social Media Experiment

Break (refreshments available)

Marketing & Experimentation for Social Change: Adapting to Drought in California

Kristina Brecko (Simon Business School), Wesley R. Hartmann (Stanford)

Lunch – Location: Schlegel Front Lawn Tent

Price Saliency and Fairness: Evidence from Regulatory Shaming

Itai Ater (Tel Aviv University), Or Avishay-Rizi (Tel Aviv University)

Coarse Personalization

Walter W. Zhang (Chicago Booth), Sanjog Misra (Chicago Booth)