Marketing | Simon Business School

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Effective solutions for complex business problems.

The Marketing PhD focuses on the demand and supply of products and services. Our students acquire a powerful skillset based in economics, econometrics, statistics, machine learning, and causal inference. These skills allow our students to answer substantive questions in marketing by applying or developing new empirical approaches.

Our faculty engage with PhD students in a close mentoring relationship that allows students to develop both the technical and independent research skills needed for a successful academic career. Recent research by our faculty and PhD students studies broad areas including digital, online, retail competition, pricing, platform competition, word-of-mouth, and advertising.

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Meet Marketing Faculty

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Prepare with Math Camp.

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Program Outline: Marketing

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The First Year Each

PhD Marketing student's schedule of courses is customized to address his or her background and interests. Classes occur in the Simon Business School and also in closely related areas including the University of Rochester Economics Department and the Computer Science Department. First year students are required to pass Preliminary Requirements by demonstrating proficiency in specific courses. A research oriented first-year paper is due by October 15 of the second year.

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The Second Year

In the second year, student participation in marketing seminars is required as well as continuation in courses. This training rounds out the toolkit and continues to deepen exposure to the literature and is chosen in consultation with faculty to ensure the courses provide the appropriate training. The Qualifying Exam consists of passing an examination of the second-year research paper. This paper is due by September 15 of the third year and should be an original contribution to the marketing literature. The paper will be presented in a Marketing Workshop the fall of the students third year.

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The Third Year and Beyond

In the third year, students move from course work to active research. In addition, continued participation in all Marketing seminars is required.

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Thesis and Proposal

Students are expected to submit a Thesis proposal paper along with a faculty advisor and committee that has agreed to serve on the dissertation committee. The dissertation must include a paper by the student that is either solo-authored or first-authored. The word "paper" refers to a dissertation chapter that is geared towards eventual publication. The exact form and timing of this proposal is defined by the area requirements.

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Advancement to Candidacy

This is achieved after passing the Preliminary and Qualifying Exams. At the conclusion of the qualifying exam, the faculty administering the qualifying exam evaluate the student and through that evaluation make a recommendation to the PhD Faculty Director and Senior Associate Dean of Faculty that the student advance to candidacy.

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Static Background

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Required Courses.

The Course Catalog contains degree requirements and course descriptions. Please refer the Simon Registrar's website for the current Course Catalog. Classes occur in the Simon Business School and also in closely related areas including the University of Rochester Economics Department and the Computer Science Department.

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Simon Registrar

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Course Catalog

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