Job Market Candidates
Meet the scholars who will shape the future of business.
Simon PhD students are analytical, creative, and well-versed in solving complex business problems. There isn’t a conventional Simon candidate; we help each student maximize their own unique potential.
Inside the Simon Marketing PhD
The Marketing PhD focuses on the demand and supply of products and services. Our students acquire a powerful skillset based in economics, econometrics, statistics, machine learning, and causal inference. These skills ensure our candidates are equipped to answer substantive questions in marketing by applying or developing new empirical approaches.
Learn more about our students seeking placements.
Guang Zeng
Area of Study: Marketing
guang.zeng@simon.rochester.edu
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Curriculum Vitae
Prior Education
University of Rochester, Simon Business School, MS in Business Administration
Michigan State University, Department of Economics, MS in Economics
Peking University, China Center for Economic Research, MA in Economics
Huazhong University of Science and Technology, BA in Management
Research Interests
Quantitative Marketing, Empirical IO.
Big Data, Deep Learning.
Causal Inference, Debiased Machine Learning, Structural Modelling.
Econometric Theory, Applied Econometrics.