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The marketing faculty at Simon focus on quantitative models of consumer and firm behavior, but with their own diverse research interests. Our research covers a range of marketing topics including pricing, advertising, product innovation, word-of- mouth and social media, and channels. Our faculty is regularly recognized with awards such as the John Little Award for best paper, Dick Wittink Prize for best paper in Quantitative Marketing and Economics, the Marketing Science Institute’s Young Scholars distinction, and numerous other professional distinctions in marketing and economics. Our research appears regularly in the top journals in marketing and economics.